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Table Of Contents

PREFACE
PROFESSIONAL EMAIL MARKETING BASICS
2. Having a long-term strategy
3. Putting oneself in the user's shoes
ELEMENTS OF A COMMERCIAL EMAIL
1. How a commercial email should be
2. Web-oriented writing: a question of style
3. How to write a compelling subject line
4. Text or HTML?
5. Layout Architecture
7. A question of graphics: properly using your images
8. Don't forget the footer
9. Disclaimer: clear, discrete but fundamental
10. Landing page
MAILING-OUT AND FREQUENCY
1. What is the right email frequency?
2. The best day and time to send an email
4. What to do just after
5. What if you make a mistake?
DATABASE MANAGEMENT AND DELIVERABILITY
1. Database management: Authorization
2. Opt-in or double opt-in?
3. How to create a subscription form
4. How to get quality contacts
5. Database Management: List Hygiene
6. Deliverability
TEST AND ANALYTICS
1. Password: Test!
2. A/B split test and multivariate test
3. Analytics: summing up the work carried out
4. SMTP: email sending technology
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Email Marketing Now SendBlaster Edition

Email Marketing Now SendBlaster Edition

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Published by Rogerio Motta

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Categories:Topics, Art & Design
Published by: Rogerio Motta on Aug 14, 2012
Copyright:Attribution Non-commercial

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08/14/2012

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