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8 15 12 -- Milwaukee NTWD Event With LeRoy Butler FINAL FINAL

8 15 12 -- Milwaukee NTWD Event With LeRoy Butler FINAL FINAL

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Published by Ally Davis

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Published by: Ally Davis on Aug 15, 2012
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08/15/2012

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For more information, contact:
Jessica Erickson, AT&T Wisconsin608-282-7870 (work)608-692-5340 (cell) jessica.erickson@att.com 
LeRoy Butler Joins AT&T, State Patrol, Boys & Girls Clubs inUrging Milwaukee Youth to Pledge Never to Text and Drive
Mayor Barrett Proclaims August 15 ‘Don’t Text & Drive Pledge Day’ 
 
Event Features AT&T Simulator That Highlights the Dangers of Texting and Driving 
MILWAUKEE, WI, Wednesday, August 15, 2012
LeRoy Butler, Green Bay Hall of Famer and inventor of the
“Lambeau Leap,”
teamed up today with AT&T, the Wisconsin State Patrol and Boys & Girls Clubs of Greater Milwaukee to highlight the dangers of texting and driving and urge youth to take the pledge to never text & drive. At an event at the Mary Ryan Boys & Girls Club, Milwaukee youth had the chance to hear from Butler and safety
leaders about the dangers and demonstrate AT&T’s driving simulator to experience firsthand in a safe setting how
texting impairs their driving. Students were also shown a powerful documentary produced by AT&T called 
that shares real stories about lives altered or ended by someone’s decision to text and drive.“Texting while driving is one of the most dangerous activities you can do behind the wheel,” said Butler, a former NFL strong safety who played his entire career in Green Bay. “There is simply no text message that is worthrisking your life over. I hope today’s event will really drive home that messag
e, and I urge all Milwaukee youth to
 join me in taking the pledge to not text behind the wheel.”
Seeking to bring attention to a serious road safety problem, AT&T today urged all Americans to pledge to stoptexting and driving, and to join with others on September 19 to make a lifelong commitment to never do so again.
Milwaukee Mayor Tom Barrett also proclaimed today, August 15, as a “Don’t Text & Drive Pledge Day”
throughout the city and urged all residents to join him in taking the pledge to never text behind the wheel.
“Not only is texting while driving against the law, but it is one of the most dangerous activities you can do behindthe wheel,” Mayor Barrett said. “I urge all Milwaukee residents to join me in taking the pledge to never text and
d
rive.”
 
 
  AT&T, its employees and other supporters are calling on all drivers to go to www.itcanwait.com to take the no- texting-and-driving pledge
 –
and then share their promise with others via Twitter (#itcanwait) and Facebook. The
pledge effort is part of the company’s public awareness campaign aimed directly a
t stopping the dangerouspra
ctice of texting while driving. AT&T will spend tens of millions of dollars on its “It Can Wait” campaign in 2012
and has made it an ongoing commitment in future years.More than 100,000 times each year, an automobile crashes and people are injured or die because the driver wastexting while driving, said AT&T Wisconsin State President Scott T. VanderSanden, citing a statistic from theNational Safety Council.
1
“Far too many people’s lives have been forever changed because someone chose to text behind the wheel, and
we want to spread the word about ho
w deadly a simple text can be,” VanderSanden said. “We’re challenging all
drivers
to take the pledge to never text and drive and make it a lifelong commitment.”Today’s event focused on a simple, powerful message of AT&T’s “It Can Wait” campaign:
No text is worth dyingover.
Texting is so dangerous because it takes a driver’s
eyes off the road for an average of 5 seconds. At 55
mph, that’s like driving the length of a football field completely blind.
Those who do send text messages whiledriving are 23 times more likely to be in a crash. A recent AT&T survey
3
found 97% of teens say they know texting while driving is dangerous. The survey found:
 
75% of teens surveyed say texting while driving is “common” among their friends;
Almost all teens (89%) expect a reply to a text or email within five minutes or less; and
77% of teens report seeing their parents text while driving.But technology can help: 89% of teens said a phone app to prevent texting and driving
 –
 –
would be an effective way to get them or their friends to stop texting and driving.
“In today’s world of instant communication, we know that too many of our young people are tempted to text
behind the wheel
 –
 
even though they know it’s dangerous and against the law,” said State Rep. Jason
Fields (D-
Milwaukee). “I’m pleased to join with LeRoy Butler, AT&T and the State Patrol to urge all of our teen drivers totake the pledge to never text and drive. It really can wait.”Wisconsin’s law, effective as of December 1, 2010, prohibits sendi
ng an e-mail or text message while driving andimposes a fine of up to $400. As a primary enforcement law, officers may stop and ticket drivers solely for textingand driving. Wisconsin is among 37 states and the District of Columbia that ban text messaging by all drivers.

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