AT&T, its employees and other supporters are calling on all drivers to go to www.itcanwait.com to take the no-
and then share their promise with others via Twitter (#itcanwait) and Facebook. The
pledge effort is part of the company’s public awareness campaign aimed directly a
t stopping the dangerouspra
ctice of texting while driving. AT&T will spend tens of millions of dollars on its “It Can Wait” campaign in 2012
and has made it an ongoing commitment in future years.More than 100,000 times each year, an automobile crashes and people are injured or die because the driver wastexting while driving, said AT&T Wisconsin State President Scott T. VanderSanden, citing a statistic from theNational Safety Council.
“Far too many people’s lives have been forever changed because someone chose to text behind the wheel, and
we want to spread the word about ho
w deadly a simple text can be,” VanderSanden said. “We’re challenging all
to take the pledge to never text and drive and make it a lifelong commitment.”Today’s event focused on a simple, powerful message of AT&T’s “It Can Wait” campaign:
No text is worth dyingover.
Texting is so dangerous because it takes a driver’s
eyes off the road for an average of 5 seconds. At 55
mph, that’s like driving the length of a football field completely blind.
Those who do send text messages whiledriving are 23 times more likely to be in a crash. A recent AT&T survey
found 97% of teens say they know texting while driving is dangerous. The survey found:
75% of teens surveyed say texting while driving is “common” among their friends;
Almost all teens (89%) expect a reply to a text or email within five minutes or less; and
77% of teens report seeing their parents text while driving.But technology can help: 89% of teens said a phone app to prevent texting and driving
would be an effective way to get them or their friends to stop texting and driving.
“In today’s world of instant communication, we know that too many of our young people are tempted to text
behind the wheel
even though they know it’s dangerous and against the law,” said State Rep. Jason
Milwaukee). “I’m pleased to join with LeRoy Butler, AT&T and the State Patrol to urge all of our teen drivers totake the pledge to never text and drive. It really can wait.”Wisconsin’s law, effective as of December 1, 2010, prohibits sendi
ng an e-mail or text message while driving andimposes a fine of up to $400. As a primary enforcement law, officers may stop and ticket drivers solely for textingand driving. Wisconsin is among 37 states and the District of Columbia that ban text messaging by all drivers.