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Brand Image and Its Effects on Consumer Purchase

Brand Image and Its Effects on Consumer Purchase

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Published by Ronak Ginoya

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categoriesTypes, Research
Published by: Ronak Ginoya on Aug 15, 2012
Copyright:Attribution Non-commercial

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04/16/2013

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Brand image and its effects onconsumer purchase in real estate
 
Ronak GinoyaR.No.10145
 
Introduction
 
Brand a powerful
Add values to the products
True brand fulfills the real or perceived needsof customers
 
Background information of Real estate industry
 
presently worth $75 billion
growing at the rate of 30 % per annum
second largest employer
Rs.1 invested in real estate sector results in 78 paisabeing added to GDP
80% share of the real estate market is garnered by
residential sector
the Government of India set up the HUDCO to financehousing and urban infrastructure
100 per cent FDI in housing through integrated
township development

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