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Effect of Brand Equity Umbrella Branding

Effect of Brand Equity Umbrella Branding

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Published by Dr Adil Mirza

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Published by: Dr Adil Mirza on Jan 14, 2009
Copyright:Attribution Non-commercial

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06/07/2013

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EFFECT OF BRANDEQUITY UMBRELLABRANDING
A project by:Adil Mirza
 
ACKNOWLEDGEMENT
 I express my sincere thanks to
 Mr. Vishal Mishra
for providing me ample amount of  support and opportunity for the successful completion of research on:
“Effect of Brand Equity in Umbrella Branding”.
 I am thankful to my respondents for their responses, colleagues for their support and suggestions, which have proved to be very valuable for this research , without whichit would have not been possible to successfully complete the research.
2
 
LETTER OF TRANSMITTAL
The project has been a great learning experience for young future managers like us, aswe got to be in direct touch with the customer and practically got to apply the marketingconcepts learned in the classrooms. We came to know about their taste and preferences.The market research, preparing the report and analysis of the data taught us how a business research happens and also the practicality of the subject: Business research.Apart from all this, we had an overall development in the form of team spirit, team skills,initiating skills and communication skills. The adaptation of using modern software for analysis was totally a new experience.3

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