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OTN - Private Sector Trade Note - Vol 4 2012

OTN - Private Sector Trade Note - Vol 4 2012

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Private Sector
A product of the Private Sector Outreach of the Office of Trade Negotiations (OTN), formerly theCRNM
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Importers 2010 importspending(US$’000)2010 importvolume (ton)(USD/ton)Average importspending growth
06/10 (%)Averageimport volumegrowth 06/10
growth 09/10(%)worldimportshare (%)Averagetariff (%)World 2,187,972 2,706,872808335 100United States of America585,167 815,8727174511 26.70.5Belgium 209,454 258,913809-11-13 9.61.1
Germany 179,064 183,32597745-8 8.21.1Netherlands 153,476 184,401832-4-621 71.1
United Kingdom 138,861 155,2558946112 6.31.1Italy 122,086 142,059859-11-1 5.61.1Spain 103,592 117,79787944-1 4.71.1Japan 101,403 142,5887115-3-9 4.69.6
Canada 97,402 103,2519431-110 4.50France 83,074 96,934857-4-41 3.81.1Portugal 61,43473,10484013146 2.81.1Russian Federation 47,161 48,334976221359 2.25.8Republic of Korea 44,77960,565739-2-316 230
CCAARRIICCOOMMss FFrreesshhPPiinneeaapppplleessTTrraaddee
Fresh pineapple represents another international trade opportunity that can bepromoted through international tradenegotiations, and this Trade Note will highlightrecent trade performance, and the tariff treatment that can be expected in major international markets. In 2010, fresh pineappleimport trade represented a US$2.2bn globalmarket. The USA was the top import marketaccounting for over 26% of global fresh pineapplesales in 2010. Other top import markets for freshpineapple in 2010 included Belgium; Germany;The Netherlands; The United Kingdom; Italy;Spain and Japan. These countries jointlyaccounted for under three-quarter (73%) of globalfresh pineapple import expenditure in 2010 (seetable 1).Recently, world import spending on freshpineapples has not been very dynamic.Whereas global merchandise import spendinggrew by 3% per annum between 2006 and2010, import spending on fresh pineapples wasconsistent with this rate of growth
(see table 1)
.The growth trend improved between 2009 and2010, expanding to 5% growth in this period.Fresh pineapple import expenditure in TheUnited Kingdom; Portugal; The Russian
Table 1: Top Importing Markets for Fresh Pineapples
Source: International Trade Centre,www.trademap.org[Retrieved February 24, 2012]
Federation; China; Switzerland; Lithuania andThe Czech Republic have exhibited dynamism.In one respect, the fresh pineapple market seemsprotected, as tariffs figure as an impediment totrade for most of the top import markets. In 2010,only Canada did not impose trade duties onimports of fresh pineapples. In 2010, Canadaaccounted for 4.5% of global fresh pineappleimport spending. Other duty free markets for fresh pineapples in 2010 included, Saudi Arabia;Hong Kong; Norway; New Zealand; Singapore;Oman; Australia; Aruba; Iceland; Macao; Bahrain;Georgia and Cape Verde. These markets jointlyaccounted for a little more than 6% of globalimport spending on fresh pineapples in 2010.Costa Rica was the top exporter of freshpineapple in 2010 accounting for over 44% of global export sales. Other top exporters of freshpineapple in 2010 included, Belgium (13.5% of global export sales); The Netherlands (8.8% of world export sales); the USA (6.7% of globalsales); and The Philippines (2.8% of world exportsales). The fresh pineapple market is dominatedby a few countries, as the top five exportsuppliers accounted for almost four fifths (76%) of global exports in 2010. The most dynamicexporters between 2006 and 2010 includedRomania (182% growth in export sales); Turkey(138% growth); Hong Kong, China (106%growth); and The Dominican Republic (93%growth).period. In 2010, CARICOM exporters of freshpineapple generated US$362,000 in sales (seefigure 1). This outturn represented a more than38% decline between 2009 and 2010.
CARICOM exporters are under utilizing thepossibilities for trading fresh pineapple globally(see figure 1). Fresh pineapple exports havenot kept pace with exports from the dominantexport centres such as mining and energyproducts. Whereas total regional export saleshave grown by 10.7% annually between 2001and 2010, export sales for CARICOM freshpineapples have grown by 4.6% over thisCARICOM fresh pineapple exporters did notseek a wide range of international markets, asin 2010, they generated all their internationalsales from 5 markets, Barbados, Montenegro,Canada, Aruba and Croatia. The top threemarkets are further explored in section 2.1.This represents no change in the number of export markets serviced (the market spread) asin 2001, CARICOM exporters of freshpineapples generated their sales from 5markets, Barbados, Canada, The USA,Hungary and Montserrat, with Barbados beingthe dominant market. CARICOM based freshpineapple exporters have focused on a fewmarkets, and have not achieved success inpenetrating those markets in that they have notgenerated significant export sales.
Trade data for CARICOM in 2010 is preliminary, and in some cases mirror statistics have been used.
CARICOM exporters of fresh pineapples generated their sales from 5 markets, Barbados,Canada, the USA, Hungary and Montserrat, with Barbados being the dominant market.
Source: International Trade Centre, Trade Map,www.trademap.org[Retrieved February 24, 2012]
Figure 1: CARICOM Export Sales of Fresh Pineapple (US$’000)
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010Total
241 337 367 667 717 443 523 460 584 362
Source: International Trade Centre, Trade Map,www.trademap.org[Retrieved February 24, 2012]
Table 2: CARICOM Export of Fresh Pineapple
It is also apparent that pineapple exportersare focusing on intra-CARICOM markets asBarbados was consistently the top importmarket for this product between 2001 and2010. However, there have been intermittentexports of fresh pineapples to various extra-regional markets including Germany, TheUnited Kingdom and Norway. Fromprovisional data for 2011, exports to The USAand Canada signaled a shift in focus to extraregional markets.Dominica was the top CARICOM exporter of fresh pineapple generating 57.4% of exportsales in 2010 (see table 2). Guyana was theonly other CARICOM Member state with anysignificant exports of fresh pineapples in2010. Export sales from Dominica grew by15% annually between 2006 and 2010,however there was significantcontraction between 2009and 2010
(see table 2)
.Dominica’s export volumealso declined between 2006and 2010 which could be onefactor influencing therelatively expensive exportprice for the product.Exporters from Trinidad andTobago have retreated fromexporting fresh pineapple..However, there have beensome positive observations, with Guyana’sexport sales growing by 33% between 2009and 2010 and export volume growing by 7%annually between 2006 and 2010.Based on export price analysis, in 2010,Guyana was the most competitive exporter of fresh pineapple. Exporters from Guyana wereable to sell their fresh pineapples at a price thatwas less than one tenth of the price at whichDominica exports the commodity. Guyana’s
Table 3: The Barbados Fresh Pineapple Market
Source: International Trade Centre, Trade Map,www.trademap.org[Retrieved February 24, 2012]
export price was also competitive globally atalmost half the global average price at whichfresh pineapples was sold on the worldmarket. At the other extreme, fresh pineappleexports from Dominica were the mostexpensive from CARICOM in 2010. In 2010,the region’s fresh pineapple exports weregenerally more expensive than global exportprices, signaling possible diseconomies of scale, and logistics and costuncompetitiveness factors. Guyana was theonly regional exporter with some global pricecompetitiveness and was the only dynamicregional exporter of fresh pineapples.
&Tobago has basically retreated fromexporting fresh pineapples to Barbados
(seetable 3).
Guyana (the 55
ranked exporter of freshpineapples in 2010) seems to have bright longterm prospects in Barbados, as there wassignificant dynamism in export sales between2006 and 2010. Indeed, this export growthhas accelerated between 2009 and 2010 toover 167%, to almost triple sales in just ayear. Panama (the 9
largest exporter in2010) is also a major competitor as exportsales to the world grew by 160% per year between 2009 and 2010. Guyana has notbeen adequately exploiting its pricecompetitiveness. In 2010, Guyana wascapable of selling fresh pineapple at almost50% the average price that Barbados paid to
Overview of the Barbados fresh pineapplemarket
In 2010, Barbados was the top import marketfor CARICOM’s fresh pineapple both in termsof import spending, and import volume.Barbados spent US$324,000 on importedfresh pineapples in 2010. With an annual 4%contraction in import spending on freshpineapples, Barbados’ reported growth inimport expenditure of fresh pineapples wasbelow global demand trends. This negative
outturn suggests a simultaneousexamination of other markets for a moreviable export strategy for this product
(see table 1).
 The market for fresh pineapple inBarbados was dominated by exportsfrom The USA, Guyana, Panama, andCosta Rica which jointly accounted for over 99% of import spending in 2010.South Africa and Trinidad & Tobagowere secondary players in Barbados’fresh pineapple market. Trinidadimport thisproduct, butonlyaccountedfor justunder 5%of Barbados’importmarketshare.Guyanadoes notface the40% Common External Tariff (CET) applied toimports of fresh pineapples from itscompetitors. Guyana also should be concernedabout the presence of the top global exporter of fresh pineapples, Costa Rica, in the Barbadianmarket (see table 3). In the face of the 40%CET, between 2006 and 2010, Costa Rica hasbeen able to expand the volume of freshpineapples by 7% annually and exported 8 tonsof the commodity in 2010.Between 2006 and 2010, there was an overallstagnation in Guyana’s export sales of freshpineapple globally. This outturn compares to a3% expansion in global sales of freshpineapples in the USA over the 2006 and 2010period. Costa Rica also expanded global freshpineapple sales by 8% per annum over thisperiod. Therefore, the fresh pineapple marketin Barbados may experience greater competition in the future.

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