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"Personas: characters from inspirational stories of real people"

"Personas: characters from inspirational stories of real people"

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Published by Uday Dandavate
A white paper on the popular industry practice of developing persona caricatures to inspire innovation.
A white paper on the popular industry practice of developing persona caricatures to inspire innovation.

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Categories:Types, Research
Published by: Uday Dandavate on Aug 16, 2012
Copyright:Attribution Non-commercial

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02/27/2013

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Personas
A short
uide to creatin
inspirational stories of real people
 
Persona development has becomean important strate
ic tool withininnovative or
anizations.
Our point of view on personas and theirrelevance to inspirin
innovation will beuseful to decision makers who areconsiderin
usin
personas as a way ofdrivin
innovation and cultivatin
empathyfor your tar
et audience.
 
Stories of real peopleinspire innovation.
E
ective storytellin
inspiresinnovation throu
h cultivation ofempathy for the life andima
ination of real people.

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