Agriculture, with its large dependent population has to thrive and flourish, in order tosecure rural prosperity. To ensure orderly and vigorous growth of agriculture policyand structural issues need to be addressed quickly. Some of the important issues thatneed to be addressed are -1. Improving profitability of agriculture, through yield improvements, diversificationand reform of agricultural marketing.2. Strengthening backward linkages and expanding irrigation coverage.3. Providing forward linkages especially for post harvest management, processing,transport, storage and market infrastructure.4. Securing a stable long term policy on agricultural commodities trade, including therole of private sector.5. Encouraging emergence of a market mechanism for agricultural commodities suchas a commodities exchange.6. Streamlining the cooperative credit structure for facilitating hassle free flow of credit.7. Implementing watershed development projects in the rain-fed and dry-land areas.Rural banking faces twin challengesBanking in rural India is faced with the twin challenges of regulation and distribution.Regulation with respect to banking has been designed for delivery in urban India anddistribution required more manpower to be deployed in rural areas. Initiatives likecheque transaction — where the electronic image and not the actual cheque is sent— have in mind the urban customer, he said. "About 500-600 million people in Indiastill do not have bank accounts. For the rural segment, one needs to design no-frillsproducts and deliver hard core value".The other handicap was that while Rs 1-crorebusiness in microfinance required 30 people in terms of manpower, the same volumeof business in other portfolios required only one person. Also, contract farming andsupply chain integration has not gone the way they should have. Power,telecommunications, banking and transportation had reduced the urban-rural divide,he said. Besides traditional banking services, people in the rural and semi-urbanareas are expressing interest in liability and investment products. He said, "RuralIndia is fast transforming a nation of savers into a nation of investors".
CONCLUSION
No doubt, villages are in a state of neglect and under-development, withimpoverished people, as result of past legacies and defects in our planning processand investment pattern. But the potential in rural India is immense. What if everyvillage in the country is provided with basic amenities, like drinking water, electricity,health care, educational transport, communication and other facilities, with only asmaller population of the village engaged in agriculture and the remaining in other
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