T.F.Lai is an Engineering lecturer in INTI International University College. A book of ‘Secrets of Enrolment Strategy to massively increase the number of students’ is the first book he write. He was writing this book because he had underwent many enrolmentresearches. He even proposed a research title called ‘Mathematical model & analysis todouble the number of students in an institution’ in year 2007. This research title had beenapproved by the INTI International management. Not only that, T.F.Lai also had did manyresearches and now more than 10 technical papers had been published in the internationalconference. He got the lecturer awards in 2004, 2005 and 2007 for the best lecturer inINTI.In year 2006, he started developed an Enrolment Forecast Calculator
copy right2008 which is used to predict the number of students who will be registered and enrolledduring the road shows and educational fair. The accuracy of this calculator is depend on themarketing staff performance and the techniques they ploy to convince the students. Thereare few interesting marketing strategies which will be introduced in the later chapters tomotivate your marketing team.T.F.Lai was graduated in 2003 with Master Degree of Personal, Mobile and SatelliteCommunication. What is the interesting thing about him is, he has creative ideas and ableutilised those engineering principle to develop an enrolment model. This is what you never seen before and it really a revelation. He even used his enrolment model to train thosemarketing staff in his institution and the results of getting more students were massivelyincreased.
A good enrolment is not measured by high quality of education and good services. A good enrolment is measured by a team work and how you promise your students can earn back on what they already paid during their study….”
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