Case study on International Union for Conservation of Nature
The International Union for conservation of Nature (IUCN) is the
oldest and largest globalenvironment network- a demographic membership union with more than 1,200 government and NGOmember organizations, and almost 11,000 volunteer scientists in more than 160 countries.You can read more details about IUCN here.
The mission of IUCN is to influence, encourage and assist societies throughout the world to conserve theintegrity and diversity of nature and to ensure that any use of natural resources is equitable andecologically sustainable.In order to achieve these goals, IUCN has creatively leveraged the power of social media marketing bymaking its presence on all social network channels.
IUCN Essay Contest 2012 Campaign
In order to increase its outreach among the young fans, writers, journalist all over the world, IUCN hasstarted an Essay Contest Campaign on their Facebook page. In this Contest, the fans were supposed tosubmit an article to win the trip to South Korea in September.
With the help of
SocialAppsHQ’s Essay Contest App
, IUCN was able to run their essay contest campaignsuccessfully and received huge number of entries, Votes, Fans and Likes on their Facebook page. Hereare the details-Number of entries- 160 entriesNumber of Votes- 24,037 votesNumber of unique users who registered for participating (either for votes or, submitting entries)