They perform advertising and sales promotion activities and also employ expert salesrepresentatives for the purpose.
They provide financial accommodation to manufacturers in the form of cash paymentsfor goods purchased from them as well as provide credit to them.
They keep the manufacturers updated on the changes in customers' habits, tastes,preferences and fashion.
They also play an important role in fixation of the final prices of the goods.
Services provided by the wholesalers to the retailers
They act as the retailers 'buying agent' and saves them from the trouble of searching outand assembling goods from several manufacturers.
They inform the retailers about the new products, its uses and changes in their prices.They also assist the retailers in advertising and selling of the products.
They provide financial assistance to retailers, sell goods on credit to retailers and thushelp them to operate with small working capital.
A wholesaler being the ware-house keeper of the market, they protect the retailers fromthe risk of loss arising from holding large stocks of the product.
They may also sort out different grades of products according to quality and pack thegoods into small lots for the retailers.