Final - CVC Proposal Design Proposal August 2012

Edward Jones Dome
and The St. Louis Rams

C O N F I D E N T I A L
C V C
D E S I G N
P R O P O S A L
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A U G U S T
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L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
TABLE OF CONTENTS
A U G U S T
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I.
INTRODUCTION
II.
THE PLAN OVERVIEW
17
III.
THE COMPONENTS
33

35

47

65

69
(e)

Stadium scoreboards, computer systems, video boards, video systems

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exterior marquees

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79
(h)
Common areas, entrances, lavatories
85

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electrical, plumbing, HVAC and related equipment and systems
97
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117
:

119
IV.
OBLIGATIONS FOR PAYMENT
123
V.
CONCLUSION
125
VI.
APPENDIX
127
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
A U G U S T
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S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
I. INTRODUCTION
The St. Louis Convention and
Visitors Commission (CVC) is
submitting this plan pursuant to
Annex 1, as amended, to that
Amended and Restated St. Louis NFL Lease (Amended Lease)
for the Edward Jones Dome, dated January 17, 1995, by and
between CVC and the Los Angeles Rams Football Company, Inc.
(the Rams). This constitutes CVCs plan for the improvements
that CVC reasonably believes would improve the Facilities to
first-tier status in accordance with the first-tier standard of the
Amended Lease as of the 2015 first-tier measuring date.
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L O U I S
C O N V E N T I O N
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C O M M I S S I O N
The First-Tier standard in the Amended

Lease provides that:
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(a)

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The Box Suites, Suite Concourses and related

the area around the northern end zone);
The Club Seats, Club Lounge, Club Concourses and

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C O M M I S S I O N
First Measuring Date 2005

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A U G U S T
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Current - One of two added scoreboards
S T .
L O U I S
C O N V E N T I O N
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V I S I T O R S
C O M M I S S I O N

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A U G U S T
2 0 1 2
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C O N V E N T I O N
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2 0 1 2
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C O M M I S S I O N
EXISTING STADIUM: The Rams Club
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A U G U S T
2 0 1 2
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L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
EXISTING STADIUM: Lumiere Place Club
A U G U S T
2 0 1 2
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L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
11
EXISTING STADIUM: The Clarkson Jewelers Club
12
A U G U S T
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L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
EXISTING STADIUM: The Bud Light Party Zone
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L O U I S
C O N V E N T I O N
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V I S I T O R S
C O M M I S S I O N
13
EXISTING STADIUM: The Rams Locker Room
14
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L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
Second Measuring Date 2015

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(and in subsequent discussions), CVC has revised aspects of its plan. The
plan contained herein addresses the Rams key concerns, yet retains the

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This proposal elaborates on the scope of improvements outlined in the

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A U G U S T
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L O U I S
C O N V E N T I O N
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C O M M I S S I O N
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L O U I S
C O N V E N T I O N
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C O M M I S S I O N
II. THE PLAN OVERVIEW:

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including a series of outdoor terraces. The glass exterior of the proposed

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exclusive front-door experience.

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and outdoor club lounges. At the main and upper concourse levels, the

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the street level and the main concourse.
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listed in the Amended Lease.
Other key improvements of CVCs plan include Rams branding and team
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A U G U S T
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A U G U S T
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C O M M I S S I O N
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BROADWAY
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PROPOSED SITE PLAN
A U G U S T
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L O U I S
C O N V E N T I O N
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Removable Bollards.
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V I S I T O R S
C O M M I S S I O N
21
SECTION AT PROPOSED BUILDING ADDITION
EXISTING FACILITY
SOLAR ROOF
BUILDING ADDITION ROOF
EXPANDED CONCOURSE
OUTDOOR TERRACE
(GENERAL ACCESS)
LEVEL 4 - TERRACE CONCOURSE
NEW CLUB LOUNGE AREA

LEVEL 3 - CLUB LEVEL
OUTDOOR TERRACE
(CLUB + SUITE
PATRONS ONLY)
LEVEL 2 - SUITE LEVEL
NEW CLUB LOUNGE AREA
EXPANDED CONCOURSE
LEVEL 1 -MAIN CONCOURSE LEVEL
DEDICATED CLUB & SUITE ENTRY @ STREET LEVEL

BROADWAY
EVENT LEVEL
SECTION A-A
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32
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L O U I S
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&
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C O M M I S S I O N
PROPOSED BUILDING ADDITION - EVENT LEVEL
UP
NORTH BROADWAY
NORTH BROADWAY
LOWER LEVEL TEAM STORE (3,000 SF)

CLUB + SUITE ENTRY & CIRCULATION (2,600 SF)
UP
UP
CONVENTION PLAZA
LOCATOR SECTION
FLOOR PLAN - EVENT LEVEL
50
100
ENLARGED FLOOR PLAN
200
A U G U S T
2 0 1 2
S T .
L O U I S
16
32
C O N V E N T I O N
64
&
V I S I T O R S
C O M M I S S I O N
23
PROPOSED BUILDING ADDITION - MAIN CONCOURSE LEVEL

DN
UPPER LEVEL TEAM STORE (2,500 SF)

CLUB + SUITE ENTRY & CIRCULATION (750 SF)
EXPANDED CONCOURSE + (7,500 SF)
NEW RESTROOMS
DN UP
UP DN
50
100
24
LOCATOR SECTION
FLOOR PLAN - LEVEL 1- MAIN CONCOURSE
ENLARGED FLOOR PLAN

0
200
A U G U S T
2 0 1 2
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L O U I S
16
C O N V E N T I O N
32
64
&
V I S I T O R S
C O M M I S S I O N
PROPOSED BUILDING ADDITION - SUITE LEVEL
OUTDOOR TERRACE (1,000 SF)

CLUB + SUITE CIRCULATION (1,200 SF)
EXPANDED CLUB AREA (10,500 SF)
NEW RESTROOMS
UP
DN UP
UP DN
LOCATOR SECTION
FLOOR PLAN - LEVEL 2- SUITE CONCOURSE
50
100
200
A U G U S T
2 0 1 2
S T .
L O U I S
ENLARGED FLOOR PLAN
0
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32
C O N V E N T I O N
&
64
V I S I T O R S
C O M M I S S I O N
25
PROPOSED BUILDING ADDITION - CLUB LEVEL

CLUB + SUITE CIRCULATION (1,200 SF)
EXPANDED CLUB AREA (6,400 SF)
ADDED RESTROOMS
DN
DN
DN
50
100
26
LOCATOR SECTION
FLOOR PLAN - LEVEL 3- CLUB CONCOURSE
ENLARGED FLOOR PLAN

0
200
A U G U S T
2 0 1 2
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L O U I S
16
32
C O N V E N T I O N
64
&
V I S I T O R S
C O M M I S S I O N
PROPOSED BUILDING ADDITION: TERRACE

CONCOURSE LEVEL

EXPANDED CONCOURSE (8,000 SF)
NEW RESTROOMS
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FLOOR PLAN - LEVEL 4- TERRACE CONCOURSE
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A U G U S T
2 0 1 2
S T .
L O U I S
ENLARGED FLOOR PLAN
0
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C O N V E N T I O N
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V I S I T O R S
C O M M I S S I O N
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A U G U S T
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A U G U S T
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A U G U S T
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C O N V E N T I O N
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31
32
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L O U I S
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&
V I S I T O R S
C O M M I S S I O N
III. THE COMPONENTS

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Stadium scoreboards, computer systems, video boards, video systems and

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S T .
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C O N V E N T I O N
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V I S I T O R S
C O M M I S S I O N
33
34
A U G U S T
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L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (a)
L O C A T O R
M A P
The Box Suites, Suite Concourses

and Related Amenities.
(Exclusive of the quantity of such Box Suites beyond the currently scheduled
amount plus the area around the northern end zone).
CVC is recommending improvements to the quality of all the suites and

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component 1.1.1 (b)).
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measuring date, CVC made the improvements to the suites outlined on
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remodel the suites and update the decor. CVC is proposing enhanced,

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and exclusive access taking suite holders directly to the suite level.
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and the second is a club level. CVC is proposing that Rams suite buyers be

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more mature audience. The suites on the club level, given their proximity

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any improvements to these seats.
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COMPONENT FOCUS AREAS
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
35
PREMIER SEATING - SUITES, FLOOR SEATS & FLOOR BOX
SUITES
PREMIER SEATS
PROPOSED PREMIER SEAT PLAN - EVENT LEVEL + SUITE LEVEL

0
50
100
36
PROPOSED PREMIER SEAT PLAN - CLUB LEVEL

0
200
A U G U S T
2 0 1 2
50
S T .
100
L O U I S
200
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
EXISTING STADIUM
NEW/NEWLY RENOVATED FACILITIES
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C O M M I S S I O N
37
PROPOSED IMPROVEMENTS - CONTEMPORARY SUITE (CLUB

LEVEL)

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hung above the suite stadium seats to provide a private
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FLOOR PLAN - PROPOSED SUITE

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A U G U S T
2 0 1 2
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A U G U S T
2 0 1 2
S T .
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C O M M I S S I O N
39
PROPOSED CONTEMPORARY SUITE - FINISHES & MATERIALS
PROPOSED CONTEMPORARY SUITE - RESTROOM FINISHES

& MATERIALS
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3. Premium Wood Cabinets and Wood Paneling
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4. Luxury Marble Countertops

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6. Premium Woven Wall Covering
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A U G U S T
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CONTEMPORARY SUITE - FURNITURE & FIXTURES
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C O M M I S S I O N
41
PROPOSED IMPROVEMENTS - TRADITIONAL SUITE (SUITE LEVEL)

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scoreboard for each suite.
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FLOOR PLAN - PROPOSED UPDATED SUITE

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43
PROPOSED TRADITIONAL SUITE - FINISHES & MATERIALS
PROPOSED TRADITIONAL SUITE - RESTROOM FINISHES & MATERIALS
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7. Premium Wood Trim and Accents
1. Premium-grade Wall Covering
8. Luxury Marble Counters
2. Premium Stone Flooring
9. Porcelain Wall & Floor Tile
3. Luxury Marble Countertops
10. Premium Glass Mosaic Accent Tiles
4. Premium Wood Panel Cabinets and Semi-custom Wood Molding
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6. Luxury Woven Wool Broadloom Carpet
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A U G U S T
2 0 1 2
S T .
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C O N V E N T I O N
&
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C O M M I S S I O N
TRADITIONAL SUITE - FURNITURE & FIXTURES
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45
SUMMARY of COMPONENT 1.1.1.a: Box Suites, Suite Concourses and Related Amenities
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~ NUMBER OF SEATS PER SUITE RANGE FROM 10 to 24
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RISER-MOUNTED STADIUM SEATS
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(2) REMOVABLE STADIUM SEATS FOR ADA USE
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PRIVATE IN-SUITE RESTROOM FOR EVERY SUITE
DEDICATED UPSCALE SUITE LEVEL COMMON RESTROOMS (See Component 1.1.1.b)
(1) COAT CLOSET PER SUITE
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DEDICATED ENTRY POINTS FOR SUITE TICKETHOLDERS (See Components 1.1.1.b & h)
(2) UNDER-COUNTER REFRIGERATORS PER SUITE
(1) ICE MAKER PER SUITE
(1) LOCKING SAFE PER SUITE
:!HQ
WIRELESS INTERNET ACCESS
(2) FLAT PANEL HD TVs PER SUITE
(1) SCOREBOARD TV PER SUITE
S'H!
w:"&+!f%f+`wwZ
- MARBLE COUNTERTOPS
- PREMIUM WOOD CABINETRY
- PREMIUM HARDWOOD FLOORING
- LUXURY CARPET
- ACCENT COVE LIGHTING AT CEILING
- UPGRADED WALL COVERINGS
&&&wf+<&f[f%[`!`w%[:`f_"
BAR-HEIGHT FURNITURE FOR EASE OF EVENT VIEWING
UPGRADED LIGHTING / DECORATIVE LIGHT FIXTURES
46
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (b)

The Club Seats, Club Lounge, Club Concourses and
Related Amenities.
(Exclusive of the quantity of such club seating beyond the currently
scheduled amount plus the convertible club seats).
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is proposing to add club seats at the north and south ends of the stadium
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to 9,278. Though the conversion of the regular seats to club seats described

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the Dome.
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experience that includes the proposed building expansion at the east side
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A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
47
48
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
CLUB LEVEL - EXISTING CLUB SEATS
EXISTING CLUB SEATS
EXISTING CLUB SEATS
PROPOSED CLUB SEATS

n
EXISTING CLUB SEAT PLAN
0
50
100
PROPOSED CLUB SEAT PLAN OVERALL

0
200
A U G U S T
2 0 1 2
50
100
200
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
49
SUITE LEVEL - PROPOSED CONVERTIBLE CLUB SEATS
/%0!S00P
wf+&+_+&Z
CLUB AREA
CONVERTED CLUB SEATS
CROSS-AISLE CIRCULATION
OUTDOOR CLUB AREA
RELOCATED SUITES
EXISTING CLUB SEATS

NEW CLUB SEATS (SUITE LEVEL)
NEW CLUB SEATS (CLUB LEVEL)
01"0

6,250
1,444
1,584
UV3WX
EXISTING CLUB SF
123,200
NEW CLUB S F
31,450
01"Z10/I0H4[.V\[7
CLUB SF PER CLUB SEAT = 16.7
CONVERTIBLE CLUB SEAT PLAN

0
50
100
50
200
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
CLUB LEVEL - PROPOSED NEW CLUB SEATS (REPLACEMENT AT EXISTING SCOREBOARD LOCATIONS)
ENLARGED PLAN
16
32
64
PROPOSED CLUB SEATS
REMOVE EXISTING SCOREBOARD
PROVIDE NEW PRECAST OR METAL

SEATING TREADS WITH SEATS TO
/"["+%+&+
NEW CLUB SEAT PLAN
SECTION @ NEW CLUB SEATS

0
50
100
16
200
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
51
52
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
#
%& !& *( +
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
53
#
'%& !& *
54
'G (
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
#
'%& !& * #(
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
55
#
'%& !& *
56
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
#
'%& !& *( +
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
57
58
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
PROPOSED COURTYARD DESIGN
"_"

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has entry access from the north and south sides of the area. There is

>
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COURTYARD SF
10,000
COURTYARD FLOOR PLAN - EVENT LEVEL

0
50
100
200
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
59
EXISTING COURTYARD

%&!
60
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
PROPOSED COURTYARD
#

%&!
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
61
EXISTING COURTYARD

%&
62
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
PROPOSED COURTYARD
#

%&
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
63
SUMMARY of COMPONENT 1.1.1.b: Club Seats, Club Lounge, Club Concourses and Related Amenities
I01/P
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~
~
~
~
~
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OPTIMUM SIGHT LINES FOR ALL SEATS

=`+[
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PADDED SEATS / BACKS
20 SEATS PER ROW
RISER-MOUNTED SEATS
CHAIR-BACK DRINK HOLDERS
48,000 SQUARE FEET OF BUILDING ADDITION

7,000 SQUARE FEET OF NEW OUTDOOR TERRACES
9,278 CLUB SEATS
154,650 TOTAL SQUARE FEET OF CLUB SPACE
(6) ADDED ESCALATORS IN BUILDING ADDITION FOR DEDICATED CLUB & SUITE ACCESS
(24) ESCALATORS THROUGHOUT EXISTING FACILITY FOR DEDICATED CLUB & SUITE ACCESS
06!''
UPSCALE FIXED BARS
UPSCALE CONCESSIONS
DEDICATED UPSCALE SUITE & CLUB LEVEL RESTROOMS
LOUNGE SEATING AT CLUB AREAS
2-LEVEL CLUB LOUNGE WITH OUTDOOR TERRACES
DEDICATED ENTRY POINTS FOR CLUB TICKET HOLDERS
:!HQ
WIRELESS INTERNET ACCESS
MULTIPLE FLAT PANEL HD TELEVISIONS
DEDICATED SOUND SYSTEM AT CLUB LOUNGE AREA
FIBER OPTIC BACKBONE WIRING
S'H!
PREMIUM MATERIAL FINISHES THROUGHOUT
DIMMABLE LIGHTING / FEATURE LIGHTING IN LOUNGES
PRIVATE STAIR BETWEEN SUITE AND CLUB LEVELS
"/0!SS#0/Q]!
NON-TICKETED AREA
BRANDED BAR AND CONCESSIONS
FLAT PANEL TELEVISIONS THROUGHOUT
DEDICATED RESTROOMS
64
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (c)
L O C A T O R
M A P
Stadium Seating
(Exclusive of the quantity of such seating)
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not proposing any changes to these items.

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.//0!1/%
21"%
31'%
460'!!1/%
7!%!'!%
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
65
TEMPORARY SEATING AT CROSS AISLES
/%0!S00P
UPPER AISLE SEATING
1,428 SEATS
EXISTING SEATING CAPACITY

ADDED PERMANENT SEATS
66,744
1,164
(SEE COMPONENT 1.1.1.b)

LOWER AISLE SEATING
TOTAL TEMPORARY SEATING
1,216 SEATS
2,644 SEATS
SUBTOTAL SEATING CAPACITY 67,908

NEW TEMPORARY SEATS
00'!H0#0'Q
TEMPORARY SEATING AT CROSS AISLES PLAN (SUPERBOWL SEATING CAPACITY)

0
50
66
2,644
W7V[[3
100
200
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
SUMMARY of COMPONENT 1.1.1.c: Stadium Seating
I01/P
/%0!S00P
0'!H
~ 67,908 PERMANENT SEATING CAPACITY

~ 70,552 SUPERBOWL SEATING CAPACITY
~ OVER 38,000 HOTEL ROOMS AVAILABLE IN THE METRO AREA TO SUPERBOWL
ATTENDEES (NFL MINIMUM IS 24,500)
OPTIMUM SIGHT LINES

=`+[
?}=+f[
PLASTIC SEATS / BACKS
24 SEATS PER ROW
RISER-MOUNTED SEATS
CHAIR-BACK DRINK HOLDERS
TELESCOPIC SEATING AT FIRST 14 ROWS
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
67
68
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (d)
L O C A T O R
M A P
Stadium and Playing Field Lighting and Sound and

Communication Systems
CVC is proposing improvements to the quality of these systems through
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CVC is proposing improvements to concourse, sideline club and suite level

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The underdeck speaker system installed in 2005 is the most reliable and

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and concourses, the last round of improvements added natural light at the

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create blackouts for non-Rams events. CVC is proposing to further brighten

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or other stadium events.
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The distributed television system in the Dome is a trunk and tap system
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from the cable company, the system also includes 14 channels from
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The broadcast cable system consists of triax, coax and audio cable game
broadcasts. Cabling is provided from the television truck parking in the
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cable to be state-of-the-art for NFL broadcast needs. The in-house video

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system in 2009.
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L O U I S
31'%
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7!%!'!%
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
69
PROPOSED IMPROVEMENTS: AMBIENT LIGHT AT BOWL

#
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70
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (e)
L O C A T O R
M A P
Stadium Scoreboards, Computer Systems,

Videoboards, Video Systems and Other
Communication Media (whether presently known or
unknown).
"_"

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in the Dome as part of the improvements completed in 2009. Flat screen
'

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A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
71
%&!&+*
72
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
SUMMARY of COMPONENT 1.1.1.e: Stadium Scoreboards, Computer Systems, Video Boards, Video Systems and Other Communications Media
I01/P
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%'S
~

~
~
4-SIDED CENTER-HUNG SCOREBOARD

J']=f`f%`[
CONCOURSE VIDEO TIED INTO SEATING BOWL VIDEO DISPLAY
HD FORMAT
DIGITAL EXTERIOR MARQUEES AT EAST SIDE OF BUILDING
[f%&?Z}!`/+&+_ff%
IPTV DIGITAL SIGNAGE
f%+`+[""+"%`&+/f%+`!"+<_f[++/
(1) 4-SIDED CENTER-HUNG SCOREBOARD

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'\jJ']=?^J']=[f:&
(125) SCOREBOARD TELEVISIONS AT SUITES (See Component 1.1.1.b)
1,059 LINEAR FEET OF RIBBON BOARD
1!S
SATELLITE CLUSTER SYSTEM
ADA AUDIO AVAILABLE THROUGHOUT FACILITY
661!'0'!
TELEVISIONS / BROADCASTING CAPABILITIES PER NFL SPECIFICATIONS
HIGH POSITIONS AT 25 YARD LINES
MIDLEVEL POSITIONS AT 25 & 50 YARD LINES
BASELINE FOR STILL PHOTOGRAPHY
REVERSE ANGLE CAMERA AT UPPER SEATING
SLASH CAMERA AT CORNERS & REAR LOWER BOWL
END ZONE CAMERA
HIGH END ZONE CAMERA AT TOP OF UPPER SEATING
SKY CAM CONNECTION POINTS
TIE-IN FOR BLIMP CHASER
:!HQ
CONVERGED NETWORK WITH HOUSE AUDIO, DISTRIBUTED TELEVISION &
BUILDING AUTOMATION SYSTEM
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
73
74
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (f)
L O C A T O R
M A P
Advertising Infrastructure In, On and Around the Facility,

Including Exterior Marquees as defined in Annex 2.
"_"

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infrastructure.
In 2009, CVC replaced the Exterior Marquee technology for the I-70,
"

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"_"

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5 ROOF
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Dome.
21"%
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460'!!1/%
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7!%!'!%
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
75
ADVERTISING INFRASTRUCTURE
EXISTING FACILITY
#
"
" # $ 6
"
76
"
A U G U S T
2 0 1 2
"
& +
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
PROPOSED ADVERTISING INFRASTRUCTURE
#
+
3(75,1$

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3(75,1$
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
77
78
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (g)
L O C A T O R
M A P
Concession Facilities and Equipment and Service and

Preparation Areas
"_"

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5 ROOF

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general concession stands, three club level concessions, 136 portables, four
support pantries/kitchens for the clubs and suites, one in-seat service pantry,
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Dome kitchen.
.//0!1/%
21"%

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large contemporary premium club.
31'%
460'!!1/%
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this area to enhance the appearance of the concourses. CVC recommends

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7!%!'!%
CVC is proposing to update the permanent concession fronts to present a

more professional, harmonious appearance and to provide increased cooking

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CVC is proposing to add to and upgrade equipment in the Rams Club kitchen.

"_"

jj

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A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
79
EXISTING STADIUM
8
9
Dallas
8
9
Dallas
8
80
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
CONCESSIONS & KIOSKS
PROPOSED CONCESSIONS SIGNAGE DESIGN STANDARDS
OPPORTUNITIES FOR IMPROVEMENT:

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concourses
~"

the facility
~:
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facility
A U G U S T
2 0 1 2
KIOSK DESIGN
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
81
CONCESSIONS & KIOSKS

#
%& 6 +
82
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
SUMMARY of COMPONENT 1.1.1.g: Concession Facilities, Equipment, Service and Preparation Areas
I01/P
/%0!S00P
S'H!
~ 446 TOTAL FIXED POINTS OF SALE

~ `f!!f+[:f%!&+:`%?Z?^\
INCREASED PUBLIC CONCOURSE CONCESSIONS RATIO

INCREASED CLUB LOUNGE CONCESSIONS RATIO
(1) CONCESSION PER QUAD CAPABLE OF GREASE COOKING AT PUBLIC CONCOURSE
06!''
(1) RAMS PRO SHOP ON STREET AND MAIN CONCOURSE LEVELS (See Component 1.1.1.b)
(2) MERCHANDISE STAND ON MAIN CONCOURSE
(4) MERCHANDISE STANDS ON UPPER CONCOURSE
(2) MERCHANDISE STANDS IN EACH CLUB LOUNGE AREA
:!HQ
[ff&"%"+f%/+%w`[<f:_+/
FLAT SCREEN HD TELEVISIONS THROUGHOUT CONCOURSE
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
83
84
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (h)
L O C A T O R
M A P
Common Area, Entrances, Lavatories (Including without

limitation concourses other than the Suite and Club
level concourses, hallway lighting, first aid stations and
related event patron amenities), Public Safety, Fire Alarm
and Protection Areas, and Security Services, Signage,
Facilities and Equipment.
"_"

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included in this component.

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is also proposing to enhance the concourses and communal public areas

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sponsor environments at key public entry points, team pageantry, a fresh

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Entry to the Dome is key to fan experience. With over 90 entry doors into the <

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to the busy road system that surrounds the entrances to the Dome, cause

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21"%
31'%
460'!!1/%

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queue and enter the building, CVC is proposing to install removable bollards

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Rams players.
7!%!'!%

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the use of graphic elements at all four entries and along the concourses.
/

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A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
85
COLE
!%!'!
EXISTING QUEUING SITE PLAN AT BROADWAY
BROADWAY
EXISTING SITE PLAN
ALL PATRON ENTRY

EXISTING CLUB & SUITE PATRON ENTRY
AVAILABLE QUEUING AREA
86
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COLE
!%!'!
PROPOSED QUEUING SITE PLAN AT BROADWAY
BROADWAY
ALL PATRON ENTRY

PROPOSED CLUB & SUITE PATRON ENTRY
AVAILABLE QUEUING AREA
n
PROPOSED SITE PLAN
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
87
EXISTING SPONSOR ENVIRONMENTS

%& # + /
88
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
PROPOSED SPONSOR ENVIRONMENTS

#
%& # + /
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
89
WAYFINDING SIGNAGE
PROPOSED WAYFINDING SIGNAGE
EXISTING FACILITY
NEW / NEWLY RENOVATED FACILITIES
TERRACE LEVEL
Dallas
CLUB LEVEL
Dallas
SUITE LEVEL
Dallas
CONCOURSE LEVEL
90
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
PROPOSED WAYFINDING SIGNAGE

#
%& + 0++
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
91
TEAM PAGEANTRY
EXISTING FACILITY
8 +
9
Dallas
#
8 +
!&Q
#
92
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
PROPOSED WAYFINDING SIGNAGE & TEAM PAGEANTRY

#
%& 6 +
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
93
TEAM STORE - 5,500 SF
FLOOR PLAN - EVENT LEVEL
0
94
A U G U S T
2 0 1 2
50
100
FLOOR PLAN - MAIN CONCOURSE LEVEL

200
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
PROPOSED TEAM STORE - EVENT LEVEL

#
%&
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
95
SUMMARY of COMPONENT 1.1.1.h: Common Areas, Entrances, Lavatories, Public Safety, Fire Alarm and Protection Areas, and Security Services, Signage, Facilities and Equipment
I01/P
/%0!S00P
S'H!
~ 1,113 TOTAL RESTROOM FIXTURES

~ ?Z?`+`/:`%`f
~ 5,500 SQUARE FOOT, 2-LEVEL PERMANENT TEAM STORE
"%"w`+f[`%+!`/\J']=
z^J']=
TEAM GRAPHICS THROUGHOUT
06!''
PERMANENT 2-STORY TEAM STORE
TEAM STORE ACCESSIBLE FOR EVENT & DAILY NON-EVENT SALES
FAMILY TOILET ROOMS
ENTRY DRIVE-UP / DROP-OFF
:!HQ
f:'+["/+`_f[+w`_+f&&%"+<&&f":f&ff+
'!I/0/11/
UTILITY PROVISIONS FOR PORTABLE KIOSKS
CONVENIENCE POWER OUTLETS
PERIMETER SECURITY
96
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (i)
L O C A T O R
M A P
Facilities support equipment (including without limitation

turnstiles, maintenance equipment), Facilities vertical
transportation (including without limitation event patron
elevators, service elevators, VIP elevators, escalators,
ramps, etc.), mechanical, electrical, plumbing, HVAC and
related equipment and systems.
5 ROOF
There are currently 32 escalators in the Dome, and all have been recently

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a major overhaul is necessary. As referenced in Component 1.1.1(b), CVC

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and disabled patrons only.
.8[6:0!'06]]0!'!
.//0!1/%
21"%

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both operators. Because of the crossover in types of service, there is built

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food service for the Rams fans.
31'%
460'!!1/%
_"

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proposed as part of this plan.
7!%!'!%
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
97
98
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
EXISTING STADIUM ENTRY CONDITIONS
%& +
%& +'
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
99
EXISTING ENTRY CONDITIONS
% "-.-#

I# <>06 #
# #&0%

7 0
%& +
#
%& +
#
I# +
UP
LEVEL 0 - EVENT LEVEL

SOUTH BROADWAY ENTRANCE PLAN
EXISTING ESCALATORS - ALL PATRONS
16
32
64
EXISTING ESCALATORS TO BE DEDICATED FOR CLUB & SUITE PATRONS

NEW ESCALATORS - ALL PATRONS
NEW ESCALATORS - CLUB & SUITE PATRONS
- #
0
100
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
ADDITIONAL ESCALATORS AT ENTRIES
UP
4
DN
DN
UP
DN
DN
UP
UP
4
UP
UP
UP
DN
DN
UP
LEVEL 1- MAIN CONCOURSE
LEVEL 2- SUITE LEVEL
A U G U S T
2 0 1 2
LEVEL 3- CLUB LEVEL
S T .
LEVEL 4- TERRACE CONCOURSE
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
101
SUMMARY of COMPONENT 1.1.1 (i): Facilities support equipment (including without limitation turnstiles, maintenance equipment), Facilities vertical transportation (including without limitation event patron elevators, service elevators, VIP elevators, escalators, ramps, etc.), mechanical, electrical, plumbing, HVAC and related equipment and systems.
/%0!S00P
~
~
~
~
75 TURNSTILES
10 PASSENGER ELEVATORS
2 FREIGHT ELEVATORS
62 TOTAL ESCALATORS
- 32 ESCALATORS FOR GENERAL TICKET HOLDERS
- 30 ESCALATORS FOR CLUB & SUITE TICKET HOLDERS
102
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (j)
L O C A T O R
M A P
NFL Franchise Football-Related Team Facilities (including

without limitation locker rooms, coaches rooms, training
rooms).
CVC is proposing to improve the quality of certain items included in this
component.
CVC is not proposing any improvements to the Rams locker rooms. In 2010,
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purchased.
5 ROOF
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CVC is proposing upgrades to the auxiliary locker rooms used for the Rams

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21"%

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to transform the currently nondescript service corridor into a colorful, Rams
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31'%
460'!!1/%
7!%!'!%
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
103
EXISTING STADIUM
8
Dallas
8
!&Q
'

104
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
#
+/# &
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
105
AUXILIARY LOCKER ROOMS

/ " $
#$# # 06
$ # #"* "
* " $

: 0
6
SHOWERS
SHOWERS
+Z
1.
NEW PORCELAIN TILE FLOORING
2.
MEDIUM-GRADE CARPET TILE
5
4
1
3.
NEW HIGH-PRESSURE LAMINATE LOCKERS,

TRESPA OR EQ.
4.
NEW SOLID SURFACE COUNTERTOPS
5.
NEW LOW-FLOW PLUMBING FIXTURES
6.
PREMIUM SLIP-RESISTANT RESIN FLOORING
5
4
LOCKERS
6
SHOWERS
3
3
LOCKERS
6
SHOWERS
2
1
1
4
LOCKERS
4
CHEERLEADERS LOCKER ROOM PLAN

0
106
A U G U S T
2 0 1 2
16
OFFICIALS LOCKER ROOM PLAN

0
4
S T .
8
L O U I S
16
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
AUXILIARY LOCKER ROOM PROPOSED FINISHES
3
4
5
8
7
1
1 Carpet Tile
6 Porcelain Floor Tiles
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z
3 Accent Paint
8 Solid Surface Countertops
4 Field Paint
9 Premium Slip Resistant Resinous Flooring
5 Accent Paint
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
107
SUMMARY of COMPONENT 1.1.1.j: NFL Franchise football-related team facilities
I01/P
S'H!
UPGRADED FINISHES AT TEAM LOCKER ROOM
UPGRADED FINISHES AT TEAM OFFICES
NFL MINIMUM REQUIREMENTS FOR VISITING TEAM LOCKER ROOM FINISHES
UPGRADED FINISHES AT AUXILIARY LOCKER ROOM
108
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (k)
L O C A T O R
M A P
The Playing Field as defined in Section 3.4.1.

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5 ROOF
.//0!1/%
21"%
31'%
460'!!1/%
7!%!'!%
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
109
SUMMARY of COMPONENT 1.1.1.k
I01/P
S'H!
MAGIC CARPET FIELD SURFACE
:!HQ
NFL-REQUIRED TECHNICAL COMMUNICATION OUTLETS ON WALL
"/+`+!f+&[&&
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"&+`<:+`!`+[:%!f+&[&&
'!I/0/11/
RECESSED FIRE HOSE BOXES, HOSE BIBBS & ELECTRICAL OUTLETS AT FIELD
WALL
110
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (l)
L O C A T O R
M A P
Electronics, telecommunications and computer systems,

box office and ticket printing and taking equipment, ticket
accounting and control systems.
+
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computer system upgrades, CVC has not determined the need for any other
improvements in this component.
5 ROOF

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store proposed as part of this plan.
.//0!1/%
21"%
31'%
460'!!1/%
7!%!'!%
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
111
SUMMARY of COMPONENT FEATURES: 1.1.1.l: Electronics, Telecommunications and Computer Systems, Box Ofce and Ticket Printing and Ticket Tacking Equipment, Ticket Accounting and Control Systems.
I01/P
:!HQ
WIRELESS INTERNET ACCESS IN ALL PUBLIC AREAS
DISTRIBUTED ANTENNA SYSTEM (DAS) IN AREAS OF HIGH POPULATION DENSITY
& ENCLOSED SPACES AS NEEDED
112
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (m)
L O C A T O R
M A P
The Physical Structure of the Facilities.

CVC is proposing to improve the quality of certain items included in this
component.
#

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funds for the long-term maintenance and repair of the Dome. CVC and the
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County of St. Louis and the State of Missouri provide funds each year to the
`

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5 ROOF
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CVC has determined that the roof of the Dome needs to be replaced and this
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Z
21"%
~ [Z"_"<

joints.
~ :'""
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replace sealant joints.
~ *Z"_"<$
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31'%
460'!!1/%
7!%!'!%
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
113
114
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (n)
L O C A T O R
M A P
Facilities Management (as herein defined in Section

3.1.1) of the Facilities, including without limitation, NFL
Game Date preparation and NFL Game Date services
and personnel.
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are up to date and that any concerns are addressed. CVC is not proposing
any improvements in this component.
5 ROOF
.//0!1/%
21"%
31'%
460'!!1/%
7!%!'!%
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
115
116
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
COMPONENT 1.1.1 (o)
L O C A T O R
M A P
Maintenance of the Facilities

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properly maintained.
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immediately and repaired, if possible, during the game or by the next game if
on-site repair is not available.
5 ROOF
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.//0!1/%
CVC is not proposing any improvements to this component.

21"%
1.1.1 (o)
31'%
460'!!1/%
7!%!'!%
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
117
118
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
OTHER, PRESS BOX FACILITIES
L O C A T O R
M A P

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improvements to enhance this aspect of the Dome.
+<
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this plan, CVC is proposing to upgrade the current spaces and convert the
*
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>
5 ROOF
.//0!1/%
21"%
31'%
460'!!1/%
7!%!'!%
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
119
CONVERTED PRESS BOX PLAN

>I #
06 #
5 0
+Z
TER
1.
NEW PORCELAIN TILE FLOORING
2.
NEW CARPET TILE
4.
NEW SOLID SURFACE COUNTERTOPS
5.
LITY
N
COU
2
UP ENTRY
UP
UP
ITA
OSP
R
TE
NEW LOW-FLOW PLUMBING FIXTURES
UN
O
YC
IT
AL
IT
MENS
5
P
OS
NS
IO
SIT
5
4
S
ES
A
RM
WOMENS
PR
PE
4
2
ENTRY
T
EN
PO
2
UP
4
PRESS BOX FLOOR PLAN

n
120
16
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
PRESS BOX FINISHES
3
4
5
8
7
1
60/'0
1 Carpet Tile
6 Porcelain Floor Tiles
\[ "<

*
z
3 Accent Paint
8 Solid Surface Countertops
4 Field Paint
5 Accent Paint
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
121
SUMMARY of COMPONENT FEATURES: OTHER
I01/P
/%0!S00P
#/"M
EXISTING PERMANENT PRESS SEATS 144

NEW PERMANENT PRESS SEATS
66
ENTRY ACCESS AVAILABLE VIA DEDICATED ESCALATORS (SHARED WITH CLUB & SUITE TICKETHOLDERS ONLY)
ENTRY ACCESS AVAILABLE VIA DEDICATED ELEVATORS (SHARED WITH DISABLED PATRONS ONLY)
UPGRADED FINISHES THROUGHOUT
BUILT-IN MILLWORK, SEATING & COMMUNICATIONS INFRASTRUCTURE
210 PERMANENT PRESS POSITIONS
(1) NATIONAL BROADCAST BOOTH
/+[fQ+&+"`%f"+/&&"/:&<%!&+:`"f"+!`
BROADCASTING
0#/60!!#/0
347
OTHER
CAPABLE OF SUPERBOWL SEATING QUANTITY AS REQUIRED BY THE NFL
122
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
IV. OBLIGATIONS
FOR PAYMENT
Limitation To First-Tier Plan For Items
Generally Provided by NFL Franchisee
Though CVCs plan includes all of the aforesaid improvements, CVC is not
proposing that it be solely responsible for the cost of those items.
&
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met shall not include a comparison to an item in such stadia if such item is
generally provided for in the stadia by NFL franchises at the sole cost and

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to the extent the items included in those improvements are generally
paid for by the NFL franchisee in other stadia. CVC has researched the
J

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renovated since the last measuring date in 2005. This data indicates that
NFL franchisees have been solely responsible for generally providing over

projects. Therefore, CVC is only obligated under the Amended Lease to
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the balance of the improvements.
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
123
124
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
V. CONCLUSION
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Rams home games.

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and provides a safe environment for entry into the Dome. Moreover, CVCs

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`front and its surrounding environs.
The St. Louis Rams are important to the St. Louis community and to the CVC.
For this reason, CVC has endeavored to put together a plan that not only
meets the requirements of the Amended Lease, but addresses key concerns
expressed by the Rams and enhances the Rams use and enjoyment of this
>f"_"J`<

our community for many years to come.
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
125

&
_S
126
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
VI. APPENDIX
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N
127
RELEVANT DATA SUMMARY:
EXISTING
PROPOSED
H!/0I0''Q
SEATING CAPACITY
TEMPORARY SUPERBOWL SEATS
FACILITY SQUARE FOOTAGE
QUANTITY OF TOILET FIXTURES
QUANTITY OF FIXED POINTS OF SALE
CONCOURSE WIDTHS
LARGEST SCOREBOARD SIZE
PERMANENT TEAM STORE SIZE
TOTAL ESCALATORS
66,744
N/A
1,783,000
967
282
28 to 50
77W x 20H
3,200 SF (IN PROGRESS)
32
67,908
2,644
1,845,100
1,113
446
28 to 75
TWO 96W x 27H
5,500 SF (ADDITIONAL)
62
1'
QUANTITY
DEDICATED ENTRY ESCALATORS
125
N/A
125
30 (SHARED WITH CLUB TICKET HOLDERS)
1"
QUANTITY OF CLUB SEATS
CLUB AREA SQUARE FOOTAGE
DEDICATED ENTRY ESCALATORS
6,250
128,000
N/A
9,278
154,650
30 (SHARED WITH SUITE TICKET HOLDERS)
144
210
#/
NUMBER OF PRESS POSITIONS
128
A U G U S T
2 0 1 2
S T .
L O U I S
C O N V E N T I O N
&
V I S I T O R S
C O M M I S S I O N

Final - CVC Proposal Design Proposal August 2012

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Final - CVC Proposal Design Proposal August 2012

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Edward Jones Dome

and The St. Louis Rams

THE PLAN OVERVIEW

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Stadium scoreboards, computer systems, video boards, video systems

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Common areas, entrances, lavatories

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OBLIGATIONS FOR PAYMENT

The First-Tier standard in the Amended

The Box Suites, Suite Concourses and related

The Club Seats, Club Lounge, Club Concourses and

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First Measuring Date 2005

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The suite and suite concoursesZf\]]j"_"

Club suites, club lounges and club concoursesZf\]]j"_"

Current - One of two added scoreboards

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EXISTING STADIUM: The Rams Club

EXISTING STADIUM: Lumiere Place Club

EXISTING STADIUM: The Clarkson Jewelers Club

EXISTING STADIUM: The Bud Light Party Zone

EXISTING STADIUM: The Rams Locker Room

Second Measuring Date 2015

II. THE PLAN OVERVIEW:

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PROPOSED SITE PLAN

SECTION AT PROPOSED BUILDING ADDITION

BUILDING ADDITION ROOF

LEVEL 4 - TERRACE CONCOURSE

NEW CLUB LOUNGE AREA

LEVEL 2 - SUITE LEVEL

NEW CLUB LOUNGE AREA

DEDICATED CLUB & SUITE ENTRY @ STREET LEVEL

PROPOSED BUILDING ADDITION - EVENT LEVEL

LOWER LEVEL TEAM STORE (3,000 SF)

FLOOR PLAN - EVENT LEVEL

ENLARGED FLOOR PLAN

PROPOSED BUILDING ADDITION - MAIN CONCOURSE LEVEL

UPPER LEVEL TEAM STORE (2,500 SF)

FLOOR PLAN - LEVEL 1- MAIN CONCOURSE

ENLARGED FLOOR PLAN

PROPOSED BUILDING ADDITION - SUITE LEVEL

OUTDOOR TERRACE (1,000 SF)

FLOOR PLAN - LEVEL 2- SUITE CONCOURSE

ENLARGED FLOOR PLAN

PROPOSED BUILDING ADDITION - CLUB LEVEL

OUTDOOR TERRACE (3,000 SF)

FLOOR PLAN - LEVEL 3- CLUB CONCOURSE

ENLARGED FLOOR PLAN

PROPOSED BUILDING ADDITION: TERRACE

OUTDOOR TERRACE (3,000 SF)

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~ (125) TOTAL SUITES

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