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State of the US Online Retail Economy Q2 2012

State of the US Online Retail Economy Q2 2012

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Published by Desautomatas

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Published by: Desautomatas on Aug 21, 2012
Copyright:Attribution Non-commercial


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August 2012
State of the U.S. Online Retail Economy in Q2 2012
Gian Fulgoni, Chairman, comScore, Inc.Andrew Lipsman, VP Industry Analysis, comScore, Inc.
Note: A copy of this presentation will be sent to all attendees within two business days of today’s webinar 
2 © comScore, Inc. Proprietary.
Data sourced from comScore’s global panel of 2 million Internet
users via behavioral tracking and custom surveys
E-Commerce data includes all worldwide buying on U.S.sites
Unless explicitly stated otherwise, the term e-Commercerefers to online retail spending, as measured bycomScore, which
travel, autos and auctions
Behavioral activity through June 2012
Survey conducted week of July 30, 2012 (n=2000) 
Consumer Measurements:
Online Buying
 Attitudes and Sentiment
Site Visitation
Demographic Segments
Mobile and Portable e-Commerce
2 million person panel360
View of Consumer BehaviorAnalysis Parameters
3 © comScore, Inc. Proprietary.
Topics for Today
Review of Key Macroeconomic Trends
Consumer Perceptions of the Economy
Retailer and Product Category Overview
The Digital Endcap: Retailers as Publishers
The Impact of Mobile and Tablets on Shopping and Buying
Social Commerce Trends
Key Takeaways
Q & A

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