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Main Market Situation of Bitter Gourd Seed in South China

Main Market Situation of Bitter Gourd Seed in South China

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CCM International invites an industry insider-Meng Lei, a sales manager of Guangdong Kenong, to talk about the bitter gourd seed market in South China.
CCM International invites an industry insider-Meng Lei, a sales manager of Guangdong Kenong, to talk about the bitter gourd seed market in South China.

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Published by: CCM International Limited on Aug 22, 2012
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10/03/2012

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Main market situation of bitter gourd seed in South ChinaSummary: CCM International invites an industry insider-Meng Lei, a sales manager of Guangdong Kenong, to talk about the bitter gourd seed market in South China.Tags:
seed, bitter gourd, agriculture, tomato, rice breeding, corn seed, agrochemical companies,euity transactionBitter gourd, also called bitter melon, is a popular vegetable in domestic market, with its specialmedicinal effects in reducing pathogenic fire. Originated from tropical and subtropical regions, bitter gourd has been widely planted in China for long-time artificial planting and breeding, but it is mainlyconcentrated in South China covering Guangdong, Guangxi and Hainan, according toCCMInternational’s July issue of 
. In order to figure out the main market situation of bitter gourd seed, CCM International invites anindustry insider- Meng Lei to talk about the bitter gourd seed market in South China. Meng Lei, whoobtained his Master's degree of agronomy from South China Agricultural University, currently actsas a sales manager of Guangdong Kenong Vegetable Seed Co., Ltd. (Guangdong Kenong) whichmainly operates vegetable varieties bred by Vegetable Research Institute, Guangdong Academy of  Agricultural Sciences (VRI, GDAAS). CCM International: What are the major types of bitter gourd in South China?Meng Lei: Generally speaking, there are four major types of bitter gourd in South China, namelystriped protuberance type (long-oil bitter gourd,
长身油瓜
), granular protuberance type (pearl bitter gourd,
珍珠苦瓜
), the intermediate type of the two above (intermediate type) and coniform fruit type(coniform bitter gourd,
大顶苦瓜
). Long-oil bitter gourd and pearl bitter gourd are the leading typesin South China, occupying a vast majority of total bitter gourd area.CCM International: Which type of bitter gourd do consumers prefer to eat in South China?Meng Lei: The eating habits of bitter gourd are different for residents in various areas. It is commonthat consumers in a place would prefer the special taste of a type of bitter gourd and wouldprobably not accept other types of bitter gourd. The quality of pearl bitter gourd is generally better than that of long-oil bitter gourd and most consumers prefer to eat pearl bitter gourd which isbecoming more popular in South China.
 
CCM International: How vast is the planting area of bitter gourd in South China?Meng Lei: The planting area of bitter gourd is not fixed, generally fluctuating with the changes of bitter gourd price and consumption habits in local areas. As far as we know, the total planting areaof bitter gourd in Guangdong maintains around 20,000 ha. each year; Guangxi and Hainan wouldtotally have 13,000 to 20,000 ha. of bitter gourd planting fields.CCM International: What about the major planting distributions of bitter gourd in South China?Meng Lei: Nearly all key vegetable counties in the three provinces or regions of South China havebitter gourd planting fields more or less. In Guangdong, bitter gourd planting is mainly concentratedin Jiangmen, Dongguan, Huizhou, Shanwei, Yufu, etc.; in Guangxi, it is mainly concentrated inNanning, Guilin, Liuzhou, etc. Bitter gourd is widely planted in Hainan but the total planting area isrelatively small and the multiple cropping index is relatively high in Hainan, compared with that inGuangdong and Guangxi.CCM International: Can you introduce some prominent varieties of bitter gourd in South China?Meng Lei: In South China, most varieties of long-oil bitter gourd are bred by VRI, GDAAS, such asthe representative variety "Fenglv" (
丰绿
) which once held half of bitter gourd planting fields inGuangdong. As for pearl bitter gourd, various excellent varieties have been bred or introduced by anumber of units such as Known-You Seed Co., Ltd. (Known-You), Shantou Jinhan Seed Co., Ltd.(Shantou Jinhan), Guangdong Provincial Improved Variety Introduce Service Corporation(GPIVISC), etc., with some representative varieties like "Black Pearl" (
黑珍珠
), "Cuifei" (
翠妃
),"Lvxiu" (
绿秀
), etc. The intermediate type of bitter gourd generally has a small market share inSouth China, only planted in some areas. Coniform bitter gourd is also mainly concentrated insome areas of South China like Jiangmen City of Guangdong Province, with some representativevarieties like "Yuhe" (
玉和
) and "Cuilv 3" (
绿
3
).CCM International: Which varieties of bitter gourd do farmers prefer to plant in South China?Meng Lei: Farmers like to plant those bitter gourd varieties which can bear fruits with higher sellingprice in market. It is sure that the fruit prices of winter-planting and early-maturing bitter gourdvarieties are generally higher than those of common varieties, and thus many farmers prefer toplant winter-planting and early-maturing bitter gourd. Moreover, the bitter gourd varieties with highyield, good appearance and nice quality are also well recognized by farmers in South China. Asmentioned above, pearl bitter gourd with better quality is quite popular among farmers, comparedwith other bitter gourd varieties.
 
 CCM International: Are bitter gourd seeds sold by weight or grain number in the market?Meng Lei: In the market, bitter gourd seeds are sold either by weight (gram) or by grain number.However, bitter gourd seeds sold by grain number usually have better quality and higher price whilebitter gourd seeds sold by weight mostly belong to medium and low grades. Overall, high-gradebitter gourd seeds have been coated to enhance planting performance and improve commodityvalue before selling in the market. (Guangzhou China, September 1, 2011)
Source: 
Content of Seed China News 1207:
Zhangye boosting corn seed production Agrochemical enterprises entering seed industry34.2% equity of Sichuan Chuandan to be transferredMain market situation of bitter gourd seed in South China Analysis of tomato seed market in Shandong2012 Alfalfa Construction Project released to boost alfalfa industry"Shannong 20" operated by Shandong ShengfengIPA1 gene applied in rice breedingSnow lotus GM technique obtains invention patentPeanut genome sequencing project to boost peanut breeding
Seed China News,
a monthly publication issued by CCM International on 30th of every month,offers timely update and close follow-up of China’s seed industry dynamics, analyzes market dataand finds out factors influencing market development
About CCM International

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