This document discusses segmentation, targeting, differentiation, and positioning strategies for an organization. It plans to target higher income individuals in major cities, and differentiate itself by focusing on customer relationship management, social networking, and database management. The goal is to position the organization as trustworthy and having a definite core.
This document discusses segmentation, targeting, differentiation, and positioning strategies for an organization. It plans to target higher income individuals in major cities, and differentiate itself by focusing on customer relationship management, social networking, and database management. The goal is to position the organization as trustworthy and having a definite core.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
This document discusses segmentation, targeting, differentiation, and positioning strategies for an organization. It plans to target higher income individuals in major cities, and differentiate itself by focusing on customer relationship management, social networking, and database management. The goal is to position the organization as trustworthy and having a definite core.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd