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APSA 2012 Conference Ad

APSA 2012 Conference Ad

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Published by RandomHouseAcademic
Random House Inc, American Political Science Association (APSA) 2012 Conference Ad
Random House Inc, American Political Science Association (APSA) 2012 Conference Ad

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Categories:Types, Brochures
Published by: RandomHouseAcademic on Aug 22, 2012
Copyright:Attribution Non-commercial

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RANDOMHOUSE,INC.
Booth #303
THEVICTORYLAB
The Secret Science of Winning Campaigns
By Sasha Issenberg
 
ALSO AVAILABLE IN BOOTH
WHOSTOLETHE AMERICAN DREAM?
By Hedrick Smith
F
rom Hedrick Smith, the Pulitzer Prize winner,
New York Times
bestselling author, and PBS Frontline reporter comes the step-by-step story of how the American Dream was dismantled over the pastforty years by a series of landmark legislative, electoral, and corporatedecisions. Smith also shows how Americans are faring today and explores what we cando, together, to recreate the American Dream.His previous books
The New Russians
(1990) and
The Power Game
(1988) were criticallyacclaimed bestsellers, and are widely used in college courses today. As a reporter at the
New York Times
, Smith shared a Pulitzer for the Pentagon Papers series, and won a Pulitzerfor his international reporting from Russia in 1971–74.
Random House | HC | 978-1-4000-6966-8 | 544pp. | $30.00/$35.00 Can.Audio: 978-0-449-80804-7 | $24.00 • e-Book: 978-0-679-60464-8 | $14.99
SASHA ISSENBERG
Get A Free, Signed Copy of his new book 
The Victory Lab
WHERE:Exhibit Hall, Random House Booth #303WHEN:Friday, August 31st, 2:00–3:00 PM
Signing follows the author’s Plenary Panel:
“The 2012 Presidential Election,” 
12:15–1:45 PM
Room assignments are pending. Please check nal program for room number.
Random House Academic • 1745 Broadway, New York, NY 10019 • QUERIES: rhacademic@randomhouse.com
Sasha Issenberg is the Washington correspondent for
Monocle
. He covered the 2008 presidential campaign for
TheBoston Globe
as a national political reporter, and has written for
The New York Times Magazine, Slate,
and
George
,where he served as a contributing editor. His new book,
The Victory Lab
will be published in September 2012.
 
Get aFree Copy in Booth
I
n
The Victory Lab
, journalist Sasha Issenberg tells the hidden story of theanalytical revolution upending the way political campaigns are run in the21st century. This book offers the secret history of modern American politics,pulling back the curtain on the tactics and strategies used by some of the era’smost important gures—including Barack Obama, Rick Perry, and MittRomney—with iconoclastic insights into human decision-making, marketing,and how analytics can put any business on the road to victory.
Crown | HC | 978-0-307-95479-4 | 304pp. | $26.00/$31.00 Can.Audio: 978-0-449-80700-2 | $20.00 • e-Book: 978-0-307-95481-7 | $12.99
 
Get aFree Copy in Booth
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