Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
7Activity
P. 1
Mercadotecnia - Unidad 2 - Comportamiento del Consumidor

Mercadotecnia - Unidad 2 - Comportamiento del Consumidor

Ratings: (0)|Views: 4,861 |Likes:
Published by Tec Tlatlauquitepec
Intención Didáctica: Conocer el comportamiento del consumidor en cuanto a la conducta de este mismo y sus características, así como aspectos demográficos y biológicos que afectan su conducta.
Intención Didáctica: Conocer el comportamiento del consumidor en cuanto a la conducta de este mismo y sus características, así como aspectos demográficos y biológicos que afectan su conducta.

More info:

Published by: Tec Tlatlauquitepec on Aug 22, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

12/17/2013

pdf

text

original

 
 
 UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUULfwqlqsqe Qcgfem÷olge Ws~cyley ac Qmjqmjszslqc~cg m KCYGJAEQCGFLJ
90
 
 
SFLAJA 9Gek~eyqjklcfqe acmGefwsklaey
Lfqcfgl÷f Alaêgqlgj2 Gefegcy cm gek~eyqjklcfqe acm gefwsklaey cf gsjfqe j mjgefasgqj ac cwqc klwke | wsw gjyjgqcyëwqlgjw- jwë geke jw~cgqew ackeoyê`lgew| ilem÷olgew zsc j`cgqjf ws gefasgqj&
 
 
 UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUULfwqlqsqe Qcgfem÷olge Ws~cyley ac Qmjqmjszslqc~cg m KCYGJAEQCGFLJ
9?
 
9&: Keacme ac gefasgqj acm gefwsklaeyAc`lflgl÷f acm gek~eyqjklcfqe acm gefwsklaeyWc ac`lfc jm gek~eyqjklcfqe acm gefwsklaey geke mew jgqew-~yegcwew | ycmjglefcw wegljmcw wewqcflaew ~ey lfalplasew- oys~ew |eyojflrjglefcw ~jyj mj eiqcfgl÷f- swe | cx~cylcfglj gefwcgscfqc gef~yeasgqew- wcyplglew | eqyew ycgsywew&
^jyj Mjki cm gek~eyqjklcfqe acm gefwsklaey-
”wef mew ~yegcwew zsc sf
gefwsklaey sqlmlrj ~jyj qekjy acglwlefcw ac gek~yj- jwë geke ~jyj swjy |alw~efcy ac mew ilcfcw e wcyplglew jazslylaew4 qjkilìf lfgms|c `jgqeycw zsc
lf`ms|cf cf mjw acglwlefcw ac gek~yj | swe acm ~yeasgqe‛
(Mjki- Hjly- KgAjflcm- 9>>0,&Mew jgqew- ~yegcwew | ycmjglefcw wegljmcw j mew zsc wc hjf hcghe yc`cycfgljjfqcyleykcfqc lfgms|cf alpcywjw jgqlplajacw acm gefwsklaey4 cm gefeglklcfqe ac sfjfcgcwlaja- mjw gek~yjw ~ey gek~jyjgl÷f cfqyc qlcfajw- cm wlk~mc yjrefjklcfqe ac mjlf`eykjgl÷f gef zsc wc gscfqj gefgcyflcfqc j mew icfc`lglew | ylcwoew acm ~yeasgqeacwcjae- | iswgjy ac sf jkloe jgcygj ac sf fscpe ~yeasgqe& Mj gek~yj lfgms|ccx~cylcfgljw qjmcw geke mj cwqlksmjgl÷f `ëwlgj | kcfqjm- mew gjkilew cf cm ilcfcwqjy wegljm- wsily ac cwqjqsw | ~eacy- cqg&Mj ac`lflgl÷f acm gek~eyqjklcfqe acm gefwsklaey gefasgc j qycw oys~ew ac`cf÷kcfew ycmjglefjaew2
 
Jgqlplajacw2
jgqew- ~yegcwew | ycmjglefcw wegljmcw&
 
^cywefjw2
lfalplasew- oys~ew | eyojflrjglefcw&
 
Cx~cylcfgljw
2 eiqcfgl÷f- swe | gefwcgscfglj&Mj gefasgqj acm gefwsklaey cw wegljm ~ey fjqsyjmcrj4 cwqe wlofl`lgj zsc mewgefwsklaeycw acicf wcy gefwlacyjaew cf `sfgl÷f ac wsw ycmjglefcw gef mew ackêw&^ey me ocfcyjm- mew mliyew weiyc gek~eyqjklcfqe acm gefwsklaey wc cf`egjfcxgmswlpjkcfqc gef j mew gefwsklaeycw lfalplasjmcw zsc gek~yjf ~yeasgqew ewcyplglew ~jyj cmmew klwkew- wsw `jklmljw e wsw jkloew- ~cye cxlwqc eqye ql~e acgefwsklaey2 mjw eyojflrjglefcw `eykjmcw zsc gek~yjf ~yeasgqew e wcyplglew ~jyj wsswe cf `sfglefcw eyojflrjglefjmcw- geke ~yeasggl÷f e ~jyj ycpcfqj&Ksghjw pcgcw ~scacf swjywc mew klwkew gefgc~qew ~jy cfqcfacy jkijwgefasgqjw- ~scw qjfqe mj acm
gefwsklaey lfalplasjm
geke mj acm
gefwsklaeyeyojflrjglefjm
wc pcf j`cgqjajw ~ey mj gsmqsyj acfqye ac mj gsjm wc acwjyyemmjf- ~ey mjw feykjw zsc oeilcyfjf mj gefasgqj ac gek~yj | ~ey kcale jkilcfqc zsc mcwyeacj&Cf cm ~yegcwe ac gek~yj- cm gefwsklaey ycòfc lf`eykjgl÷f jgcygj ac mjwjmqcyfjqlpjw- ~yegcwj cwj lf`eykjgl÷f- j~ycfac jgcygj ac mew ~yeasgqew alw~eflimcw| acqcyklfj zsc jmqcyfjqlpj cw mj kêw jgeyac gef mjw fcgcwlajacw ~cyglilajw&
 
 
 UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUULfwqlqsqe Qcgfem÷olge Ws~cyley ac Qmjqmjszslqc~cg m KCYGJAEQCGFLJ
98
 
Mjw eyojflrjglefcw qekjf acglwlefcw ~ey kcale ac sf oys~e gsjfae wcqyjqj ac oyjfacw c lk~eyqjfqcw gek~yjw
4 ~ey cbck~me- mj gek~yj ac sfjgek~sqjaeyj e sfj ~lcrj kj|ey ac czsl~e ac ~yeasggl÷f4 qjkilìf mew lfalplasew jkcfsae qekjf acglwlefcw cf oys~e (qeaj mj `jklmlj,- gsjfae wc qyjqj ac sfj gek~yjoyjfac4 ~ey cbck~me- mj gek~yj ac sf jsqe e ac sfj gjwj&Cm gylqcyle cw zsc jkiew gefwsklaeycw ijwjf ws acglwl÷f cw wlklmjy2 mew aewqekjf cf gscfqj jw~cgqew geke cm ~ycgle sflqjyle- cm ycfalklcfqe- mj asyjgl÷f |eqyew- ~cye cf cm ~ylkcye cxlwqcf kêw `jgqeycw zsc acmlklqjf mj gek~yj- cw acgly cxlwqc sfj kj|ey ~mjfcjgl÷f cf mjw acglwlefcw&Mew ~yeimckjw acm gefwsklaey ck~lcrjf gsjfae lfqcfqj acwjyyemmjy- kjfqcfcy egjkiljy ws cwqlme ac plaj4 cxlwqcf wlqsjglefcw asyjfqc qeaj mj cxlwqcfglj ac sflfalplase zsc qyjfw`eykjf alghe cwqlme- geke wef2 cm gjkile ac ycwlacfglj e acqyjijbe- cf`cykcajacw- cqg&Cw ks| lk~eyqjfqc cfqcfacy cm cwqlme ac plaj acm gefwsklaey- cw acgly- g÷keplpc- zsì ~yeasgqew gek~yj- g÷ke sqlmlrj mj `eykj geke cm lfalplase wc pc wë klwke-wsw ckeglefcw ~cygc~glefcw | acwcew geke ycwsmqjae ac `jgqeycw cxqcyfew zscj`cgqjf alycgqjkcfqc wsw acglwlefcw&
Keacmew acm gek~eyqjklcfqe acm gefwsklaey
 Jfqcw ac ~ycwcfqjy mew keacmew acm gek~eyqjklcfqe acm gefwsklaey ac`lflyckew zsc cw sf keacme | acqjmmjyckew wsw `sfglefcw&
Ac`lflgl÷f ac keacme
Sf
keacme
kscwqyj mj cwqysgqsyj ac qeae jzscmme zsc hj wlae kemacjae&Sf keacme acic wcy2
Pcyl`lgjimc
Cx~mlgjimc | ~ycacglimc
Ocfcyjm&
Jmqe cf ~eacy hcsyëwqlge(zsc jmsac jm acwgsiylklcfqe ac hcghew | ycjmlajacw,&
Jmqe cf ~eacy sfl`lgjaey 
Eylolfjm
Wlk~mc
J~e|jfae cf hcghew

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->