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Creativity & the Business Idea

Creativity & the Business Idea

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Published by: DIPAK VINAYAK SHIRBHATE on Aug 23, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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Creativity & the Business Idea
PROF. DV SHIRBHATEPRINCIPAL,VIKRAMSHILA 
POLYTECHNIC DARAPUR 
 
Sources of New Ideas
Consumers
Existing Products
Distribution Channel
Federal Government
Research & Development
 
Methods of Generating Ideas
Focus groups
Brainstorming
 “Freewheeling ideas” 
 
Problem Inventory Analysis
Match problems with products

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