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Table Of Contents

Executive Summary
Overview
SRILANKA
History
KEY FACTS of Sri Lanka
POLITICAL ENVIRONMENT
ECONOMIC ENVIRONMENT
Economic Performance
Trade
Prospects
SOCIAL ENVIRONMENT
TECHNOLOGICAL ENVIRONMENT
Market Audit and Competitive Market Analysis
Introduction
Product
PROFIT Analysis
Strength and Weakness
Strength
Weakness
Industry Analysis
BCG Matrix of Tata Swach with respect to Eureka Forbes and industry growth rate
Marketing Mix
Segmentation
Evaluate the product in intended market
Competitor’s analysis
Government Participation in the Marketplace
Marketing Plan
Marketing objective
Promotion Mix
Sale Promotion
Personal Selling
Retailers
Methods of operation for each type (cash/credit)
Scale of operation for each type (small/large)
Wholesale Market
Markup for class of products by each type
Scale of operation (small/large)
Import/export agents
Warehousing – Type and Location
Price Determination
Terms of sale
Budget
Selling Expenses
Advertising and Promotion Expenses
Distribution Expenses
Product Expenses
Annual Profit and Loss Statement for year 1st year
Resource Requirements
Finances:
Personnel
Production Capacity
References
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33325280 International Marketing Plan for Tata Swach Water Purifier

33325280 International Marketing Plan for Tata Swach Water Purifier

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Published by Redwanur Rahman

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Published by: Redwanur Rahman on Aug 23, 2012
Copyright:Attribution Non-commercial

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08/17/2013

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