Classic Battle: Apple vs. Samsung
Not the Details, But the Overall Design
Are the tech consumers really confused whether it is an iPhone or a Galaxy phone?This is the conundrum that the two tech giants Apple and Samsung are battling in an
international courtroom centering on product design patents and copyrights. Apple’s
team believes that a lot of buyers purchase a Samsung phone thinking that it is an
iPhone. Well, this can only mean two things; either Samsung voraciously copied Apple’siconic design, or consumers aren’t really pay
ing attention to what they buy.It could also mean that Samsung phones are the affordable ones and somehow, people
wanted a taste of an Apple phone, even if only by the looks of it.In the heated debate with Samsung, Apple summoned, Peter Bressler, an expert
witness to confirm Apple’s claims against the South Korean tech firm. In Bressler’s
testimony, he stated that the prior art he scrutinized bears no weight due to smalldifferences, such as a curved front instead of a flat one, as is the case of the iPhone.Not wanting to be outdone, Samsung combat
ed Bressler’s testimony by introducing four different versions of prior art including 2005 Sharp Design and LG’s Prada smartphone.
Samsung went further with each example and asked a checklist of questions:1. Is it rectangular?2. Does it have a balanced screen?3. Does it have a speaker grill?4. Does it have rounded corners?