Make Poverty History New Media Review
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Table of Contents
1
Reflecting on Make Poverty History and new media..................................4
2
Executive Summary......................................................................................6
2.1 Key Findings..................................................................................................62.2 Key Recommendations...................................................................................72.3 Next Steps......................................................................................................7
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Introduction..................................................................................................8
3.1 Review Objectives..........................................................................................83.2 Original Make Poverty History New Media Objectives...................................83.3 Make Poverty History New Media Overlaps and Dependencies......................93.4 Make Poverty History New Media Activity in 2005......................................10
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Practitioners Summary..............................................................................12
4.1 Findings........................................................................................................124.2 Recommendations........................................................................................134.3 Next Steps....................................................................................................14
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Review: General..........................................................................................15
5.1 Objectives vs. Achievements........................................................................155.2 General Approach.........................................................................................165.3 General Findings..........................................................................................175.4 General Recommendations...........................................................................18
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Review: makepovertyhistory.org...............................................................20
6.1 Introduction..................................................................................................206.2 Site Reach....................................................................................................206.3 Site Weekly Activity.....................................................................................206.4 Action Review..............................................................................................236.5 Recruitment Review.....................................................................................256.6 Migration Review.........................................................................................266.7 Email Review...............................................................................................306.8 Action Review..............................................................................................336.9 Web Site Traffic Statistics............................................................................35
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Review: Member New Media Activity.......................................................37
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Review: Third Party Coverage..................................................................38
8.1 Influence of Media Coverage........................................................................388.2 Citation Frequency.......................................................................................38
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Review: International Movement...............................................................41
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The efficacy of online action advocacy.......................................................42
10.1 Bringing Together Online Advocacy Effectiveness.......................................4210.2 The Make Poverty History experience..........................................................4310.3 Next steps.....................................................................................................43
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Vision: Campaigning with New Media......................................................44
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Appendices..................................................................................................45
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