• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Generating Leads In Your MLM Business
On this page, I want to outline the benefits of purchasing Mike Dillard’sMagnetic Sponsoring book, not just because the information is highlyvaluable, but more importantly because of the opportunity it gives you toaccess a system which can solve one of the biggest problems in your MLMbusiness.
Magnetic Sponsoring: Attraction Marketing In A Nutshell
Magnetic Sponsoring is the brainchild of Mike Dillard, hailing from Austin,Texas, and is one of the most powerful strategies on the internet today for "attraction marketing”. The core concept of Magnetic Sponsoring is to learnhow to attract the right people to you instead of chasing after them, and havethem pay you to do that.
Solve a Problem = Be Perceived As A Leader By Prospects = MakeMoney
The key to it all is to sell and promote yourself side by side with a genericsolution and system (NOT your business opportunity) that addresses andsolves a problem for your potential prospect. In other words, by positioningyourself as a leader and problem solver in your field, you become attractive toothers.Although Dillard’s system is targeted to MLMers, the marketing ideas hedescribes in his book can just as readily be applied to any business andbusiness owner who needs to market and promote their business.Dillard believes network marketers are in particular need of his solutionsaying: 'Most people don't realize that network marketing is a business of marketing and promotion pursued by people who have no idea how to marketor promote.'
So What’s The Problem?
The problem that Dillard’s system solves is generating leads… the dreaded ‘p’word - prospecting.Lead generation and prospectingin MLM is the lifebloodof a thriving and growing business. Yet often this is the weakest area of skillfor the average network marketer. Actually, if you are anything like I used tobe, the thought of prospecting causes you to break out in a cold sweat. Yetprospecting and lead generation should be one of the core activities in anMLM business.
Traditional Answers Are Just So Last Millenium…
 
Traditional solutions to lead generation included simply buying leads, but thiscan quickly become a terrible drain on your financial resources to say theleast.Another problem with buying leads is that MLM lead generation companiescan sell you leads that are of poor quality, but the only way you're going toknow is by the way the person responds to your call. Not too reassuring.Other solutions include ringing up Uncle Bob and asking if he knows anyoneinterested in earning more money, dropping flyers into people's letter boxes,handing out business cards to random people on the street and generallytalking to complete strangers at bus shelters…I can tell you from painfulexperience - these strategies are far less effective than theMagneticSponsoring lead generation system.
Lead Generation In The Twenty-First Century
It's all about how to magnetically attract customers and prospects to your business and products. Magnetic Sponsoring shows us ways to attract peopleto our business, and that is what creates a true system. Mike has created afunded proposal system.Essentially, the system ensures that people pay you to become a prospect - acomplete reversal of the usual scenario. Face it, most people don’t want to join YOUR MLM, they want answers, they want help, and they are looking for people who can actually help them out.
Capture Information, Provide Valuable Information, Build A Relationship,Sell Products, Sponsor Prospects, Grow Business...
How it works is that you send traffic to a capture page. At this capture pagepeople leave their details in return for aseven day video training Boot Camp (which is fabulous by the way). This is you generating your leads.You can now email or phone them and start building a relationship andpositioning yourself as a leader in the industry - that's what makes youattractive and what gets them over time to ring you to join your business.
 
Anyway, after your prospects have given you their details at the capture page,they’re directed to the letter, which does a fantastic job of selling the MagneticSponsoring book.If they're not grabbing for their wallet after reading this letter, then the7 dayvideo Boot Campdoes. And if this doesn't sell them, then the value that youand Mike Dillard provide with the Magnetic Sponsoring site and emailseventually will.Now you probably would have spent a bit of money on some advertising todrive traffic to your capture page right? Well, the sales of the book in effectprovide you with free, endless leads. Oh...and profit. Yes. Beautiful isn't it?People actually pay you to prospect them.
Magnetic Sponsoring 3.0 – System Updates
In the newMagnetic Sponsoring 3.0 system, the use of your affiliate link(automatically embedded in the sales letter) means that if someone way downthe track decides to buy 1 of the 12 retail products, you get paid. Even if youdidn’t even promote the product directly. If they came through you, you’ll getthe commission.And if you want to design your own capture page then you can, but just bewarned that you'll be missing out on the extensive and continuous split testingthat Mike's crew do just to make sure that members get the best conversionrates possible.The information contained in the Magnetic Sponsoring book is an example of this whole marketing system in action. It is so simple, yet incredibly powerful.(By the way, the book is a hard copy - It comes to you via snail mail in anexciting looking package, making it far more likely to be read.)
It’s Simple: You Buy The Book, You Get The System
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...