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Table Of Contents

FORewORd
1.1 background
1.2 the Change4Life movement
1.3 achievements so far
1.4 are families doing anything differently?
1.5 Local and national partnerships
1.6 Looking forward
2. intROduCtiOn
2.2 summary of the one-year marketing strategy
3. Change4LiFe’s peRFORmanCe in yeaR One
3.1 targets for reach and awareness
3.2 targets for engagement
3.3 achievement against targets: summary table
4.1 mobilising the network
4.2 Reframing the issue
4.3 personalising the issue
4.4 Rooting the behaviours
4.6 supporting change
5. what have we LeaRned FROm the FiRst yeaR?
5.1 Critical success factors
5.3 did the programme represent good value for money?
6.1 what does the tracking study tell us?
6.2 what can basket analysis tell us?
6.3 building a Change4Life funnel
6.5 are trends in obesity changing?
7.2 new audiences for years two and three
7.3 Future audiences
7.4 beyond england
8. the LOngeR teRm
8.1 increasing localisation
8.2 brand stretch
9. COntRibutORs
annex 1: evaLuatiOn appROaCh
annex 2: the inCLusiOn OF CLusteR 5 FamiLies
annex 3: gOveRnanCe and Campaign guidanCe
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Change 4 Life

Change 4 Life

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Published by febreyfebrey

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Published by: febreyfebrey on Aug 24, 2012
Copyright:Attribution Non-commercial

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08/26/2012

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