The objectives of carrying out this project were:
To understand the concept of event marketing and eventmanagement:
This objective needed extensive secondary research to be done. Thiswas done to understand what is exactly event management and event marketing, and thevarious elements of it. Every event is like small business venture in itself and involves alot of complexities that need to be understood beforehand to make it a success.
To understand various strategic models that would help an eventmanagement company gain a strategic advantage:
There are variousstrategic models devised to guide an event management company to success. Having anunderstanding of these are crucial for any firm to achieve he desired results, like, concept,client, competition models, etc.
To Understand the various promotional aspects of Events:
Promotion is one of the, if not the most important aspect of event management. It is vitalto communicate the event to the target crowd or there would be no turn out. This has tobe the most thought out and the strongest part of the entire plan. Events are increasinglybeing used as a platform by the marketers and the sponsors to promote there products,thus this is not only important for the organizers but also for the companies investingmoney in it as sponsors.