Who is Giant Consumer Products?
What are GCP’s objectives?
What environmental forces are at work?
What’s going on in the Frozen Food production industry?
What are FFD’s current constraints?
What are the key metrics?
Who is the target market?
What are the strengths and weaknesses of FFD’s marketing
What is their current market position?
What are the current market trends?
What is affecting GCP’s decision?
How should FFD implement the selected alternative?