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81150448 Giant Consumer Products Case Presentation FINAL

81150448 Giant Consumer Products Case Presentation FINAL

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Published by Borne Killere

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Published by: Borne Killere on Aug 27, 2012
Copyright:Attribution Non-commercial

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08/09/2013

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Group 5:
 Andrei GrechkoShane JohnstonNakia LapeKyle McDanielKevin Niehaus
 
How should Giant Consumer Products(GCP) structure a sales promotion so
that it is a “win” for all parties involved?
 
 
I.
Who is Giant Consumer Products?
II.
What are GCP’s objectives?
III.
What environmental forces are at work?
IV.
What’s going on in the Frozen Food production industry?
 
V.
What are FFD’s current constraints?
 
VI.
What are the key metrics?
VII.
Who is the target market?
VIII.
What are the strengths and weaknesses of FFD’s marketing
strategy?
IX.
What is their current market position?
X.
What are the current market trends?
XI.
What is affecting GCP’s decision?
 
XII.
How should FFD implement the selected alternative?

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