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4. Information Systems in Functional Areas

4. Information Systems in Functional Areas

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Published by Sarthak Gupta

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Published by: Sarthak Gupta on Aug 28, 2012
Copyright:Attribution Non-commercial

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09/13/2014

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 Information Systems in Functional  Areas
1Prof. Nivedita Roy, IBS-Gurgaon
 
Marketing Information Systems
 
The marketing oriented firm needs some form of process and a system to carry out the activities of collection, storage, processing, retrieval and use of information
Such a system is called a marketing information system(MKIS).
Kotler defines an MKIS as:
‘…
. Consisting of people, equipment and  procedures to gather, sort, analyse, evaluateand distribute needed, timely and accurateinformation to marketing decision makers.
’ 
 
2Prof. Nivedita Roy, IBS-Gurgaon
 
Contd.
 
To manage a business well is to manage its future and thismeans the management of information (MIS) of which theMKIS is an integral part, which is a valuable resource to becarefully managed as any other resource e.g. Humanresources and financial resources.
It is a framework to day-to-day managing and structuring of information gathered regularly from sources inside andoutside the organization
3Prof. Nivedita Roy, IBS-Gurgaon

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