1

, , ,

evoutskoglou[at]gmail.com
Influence =
Influencer .
Influential Influencer ,
.


.[6]
, ,

,


,

.
,

.

Influence and Passivity in Social Media [1]
/ .
influencer


,
,
-
.
IP IP


.
/ [passivity] :
1. spammers, bots

2012

2
2. -
IP [Influence-Passivity] G = (N,E,W) ,
W wij e = (I, j)
I j I
j , . I : N [0, 1]
P : N [0, 1]
.
IP


followers/friends.
:
-

-

-

-

:
- [followers]

- RT [=Retweet = twitter]
RT



Social Influence and the Diffusion of User-Created Content [2]
[assets]
- , influencers early
adopters [= / ]. early adopters
.


.
.
[]


API .
-, :
Degree = : .

2012

3
Betweenness = :

Closeness = :

trust value [= ]
,
.
,

.
:
- -
, .

[ ] .
The Social Influence Model of Technology Adoption [3] social
computing : ,
.
, social influence

, ,
,

.
,
- .

Supporting Trust in Virtual Communities [4] :

, .

.

,


.
:
-
-
-
- /

2012

4
-

The right type of trust for distributed systems [5]

.

.
.

,
.

,
.


,
.

;
Recommendations [=] A Distributed Trust
Model [6].
[ ]
, recommenders ,
.
, [Direct Trust] [
] , Recommender trust relationship [=
].
,
, :
Reputation = (Name, Trust-Category, Trust-Value)
:
Recommendation []
[] [ ].

, Cultivating Trust and Harvesting Value in Virtual Communities
[7]

Influencer.


/ .

2012

5
, ,
, ,
,
/
.
,
.

Klout
Klout .
, .
:
True reach [ =]
-
- spam bot
-
Amplification [=]
-
- ;
Network [=]
[ true reach]
klout score
Klout score 1 100.
:
Twitter [mention, RTs, replies, list memberships, followers]
Facebook [comments, like , updates, , , ]
Linkedin [, likes, title, recommenders, ]
Foursquare [, to do, done]
Google+ [, , +1]
[ Klout 2012- wikipedia engagement = page
importance, inlinks to outlinks ratio, number of inlinks]
:


klout score.
klout score
- :

.

2012

6
-

+K
,

[add an influencer]

PeerIndex
PeerIndex Online [authority]
, .
[topics] :
- , 5
-
:
Authority
- ,
.
- 8
-
Audience :
-
- [ ] spam, bots

Activity
-
- []

-
- /,


:
Twitter
Facebook
Quora
Blog [blogspot]
:

-:
1 100
.
.. 55 60 top 20% topic
80% .

2012

7
Tweeter Grader
TweeterGrade [impact] .
:
followers [= measuring reach]
Power of followers tweeter
grade
Updates [=, tweets]
Updates regency
Follower/Following ratio : / .
tweeter grade.

[.. followers engagement ,
follower/following ratio ]
Engagement =
[RT]
.
:
-

- followers
followers
.

followers.
-:
-
- :
.
.. 80 80%
.
- Ranking .. 5000
4999

1. . .
.
.
- IP
IP
.

2012

8
2. .
. etrust semantic web [
X,

( )] ,

-
[ =] .
3.

.
.

4.
, .
[ ]
[degree]
[mention] [block]
.
, .
-; ;
, [Betweenness]
[Closeness];
[]
, ,
.
5.

[=
,
].

6. [

]
[ ],
Recommender trust relationship [=
]
-
[ , ],
.. .
7.

- .
8.

.

2012

9
.
;

9.
.

.
[klout
etc.] .

10.

Klout
. ,

,
,

.

11.

2012- Klout ,
400 100. The majority of the
signals used to calculate the Klout Score are derived from combinations of attributes,
such as the ratio of reactions you generate compared to the amount of content you
share. For example, generating 100 retweets from 10 tweets will contribute more
to your Score than generating 100 retweets from 1,000 tweets. [= tweet
retweet
] We also consider factors such as how selective the people who interact
with your content are. The more a person likes and retweets in a given day, the
less each of those individual interactions contributes to another persons score
[ bot ,

]. Additionally, we value the engagement you drive from unique
individuals. One-hundred retweets from 100 different people contribute more to your
Score than do 100 retweets from a single person.

12.

Klout
+K
. topic.

13.

PeerIndex

, .

14.

TweeterGrader
,
.

,

[ word of mouth]

-
.

2012

10

:
1. Influence and Passivity in Social Media [ Daniel M. Romero Cornell University Center
for Applied Mathematics Ithaca, New York, USA, Wojciech Galuba EPFL
Distributed Information Systems Lab Lausanne, Switzerland, Sitaram Asur Social Computing
Lab HP Labs Palo Alto, California, USA , Bernardo A. Huberman
Social Computing Lab HP Labs Palo Alto, California, USA]
2. Social Influence and the Diffusion of User-Created Content [ Eytan Bakshy University
of Michigan School of Information Ann Arbor, MI, Brian Karrer
University of Michigan Department of Physics Santa Fe Institute Santa Fe, NM, Lada A.
Adamic University of Michigan School of Information Center for the Study of
Complex Systems Ann Arbor, MI]
3. The Social Influence Model of Technology Adoption [by Sandra A. Vannoy and
Prashant Palvia]
4. Supporting Trust in Virtual Communities [Alfarez Abdul-Rahman Department of
Computer Science, University College London, Gower Street, London WC1E 6BT,
United Kingdom, Stephen Hailes Department of Computer Science, University College
London, Gower Street, London WC1E 6BT, United Kingdom]
5. The right type of trust for distributed systems [Audun Josang Department of Telematics
The Norwegian University of Science and Technology N-7034 Trondheim]
Cultivating Trust and Harvesting Value in
6. A Distributed Trust Model [Aifarez Abdui-Rahman & Stephen Hailes Department of
Computer Science, University College London, Gower Street. London WC1 E 6BT, United
Kingdom.]
7. Cultivating Trust and Harvesting Value in Virtual Communities [Constance Elise
Porter Department of Marketing, Mendoza College of Business, University of Notre Dame,
Notre Dame, Indiana 46556, Naveen Donthu Department of Marketing, Robinson College of
Business, Georgia State University, Atlanta, Georgia 30303]
8. Klout http://klout.com/corp/kscore , http://klout.com/#/understand/score
9. PeerIndex http://www.peerindex.com/help/scores
10. Tweeter Grader http://graderblog.grader.com/twitter-grader-api/bid/19046/How-DoesTwitter-Grader-Calculate-Twitter-Rankings

2012