When we released the
BC Jobs Plan
, we committed tosector specic strategies to help guide our work. As partof the
BC Jobs Plan
, I’m pleased to present the rst of those strategies – a new ve-year tourism strategy called“Gaining the Edge.”is strategy capitalizes on the world-wide exposure ourprovince received from the Vancouver 2010 Olympic andParalympic Winter Games. It will help government, industry stakeholders and communities work together to deliver thebest results for the tourism sector over the next ve yearsand beyond.When it comes to tourism, who we are matters. e pride and passion of peoplein this industry breathes life into the landscape for visitors and their skills andknowledge enhance our global visibility and reputation.By improving coordination of tourism activities, shiing provincial marketing eortsto focus on high potential products, and actively pursuing emerging markets, we cansupport the sector to increase revenue and visitor numbers, and create jobs for familiesacross British Columbia.
e Honourable Christy Clark Premier of British Columbia
British Columbia’s awe-inspiring natural beauty,together with our province’s diversity and the warmthof our people make tourism in BC the success that itis today.Tourism is identied in
Canada Starts Here: Te BC Jobs Plan
as a sector that will drive economic growththroughout BC. Seizing this opportunity will requirediscipline, focus, innovation and a strengthenedpartnership between tourism businesses, organizationsand all levels of government.is strategy focuses on tourism products and markets that will allow BC to inspireand connect with an even greater number of visitors from around the world. eresult will be increased economic growth, new business opportunities and jobcreation across the province.e benets of this success will extend far beyond the sector, as tourism enhancesour province’s reputation as a premier destination to visit, invest, work and live.As Minister responsible for Tourism, I look forward to working with tourismpartners throughout the province to achieve these exciting goals.
e Honourable Pat BellMinister of Jobs, Tourism and Innovation
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Message from the PremierMessage from the Minister
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