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Product Life Cycle- Marketing Management 10082012

Product Life Cycle- Marketing Management 10082012

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Published by Deepak Motiramani

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Published by: Deepak Motiramani on Aug 29, 2012
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02/20/2015

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Deepak MotiramaniRoll No. 2012G11Subject: Marketing ManagementTopic: Product Life CycleActivity 1: Find out any product recently launched in the market with slow penetration strategy.Describe the market for the product and comment on pricing and promotion strategy of the marketer.
In product life cycle under
introduction stage
the slow penetration strategy is used by
Akaash Tablet
launched in the market. The concept of tablet is in growth stage however the AkaashTablet was in Introduction stage exclusively targeted at Student community. The risk of the productfailure was very high as the application surrounding applications for student community are scarce andthe same task has now been given to IIT Mumbai by the government. Although the product wasannounced by the government, the base product is manufactured by a company called
Datawind
.Initially it was launched with lots of media hype at very less promotional budget and it was announcedto be lowest cost affordability for student community.The product in initial stages had lots of enquiry generation but failed to deliver on the production anddelivery side. The initial support cost for such a product was very high and failed to meet the customerexpectations.Further reference: http://en.wikipedia.org/wiki/Aakash_(tablet) 
Activity 2: Take any product that is in the maturity or decline sector from either of the followingsector:1.
 
FMCG2.
 
Insurance3.
 
Electronic Goods4.
 
Textile5.
 
Telecom6.
 
AutomobileSuggest suitable marketing strategies for that product/brand.Product: Fax Machine (Telecom/Office Automation)
Fax machine was traditionally used to transmit documents over plain old PSTN lines. With the advent of internet and email services, the use of fax machines is on a decline and as an independent product lineFax Machines are getting retardation in revenues/profits.The distribution channel for fax machine is getting exhausted as it mainly used for commercial and officekind of set up and is now getting slow on usage due to electronic mails and file attachments.The marketing strategy currently adopted by manufactures is to integrate Fax capabilities in all in onePrinter which includes Printing, Copying, Scanning and Fax facility. Hence the need for standalone faxmachine is getting obsolete.

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