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Asian Paints Ltd, Bangalore Project

Asian Paints Ltd, Bangalore Project

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Published by Prashanth Banu

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Published by: Prashanth Banu on Aug 29, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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Customer Satisfaction
 
 Lorven college of science an management
 
1
Executive summary
This project was done at “Asian paints ltd, Bangalore” gaining an in depth
knowledge of marketing analysis of customer satisfaction.Marketing is the widest term and can not be learnt in few days or years,many of the organizations before appointing the sales executives, check theability of the candidates who are capable to sell the products/services, but stillmany of organizations fail in following their sales and loose grip on the market.If at all the organization can take a use of one such tool which can help in findingout the weaker section in their sales and in the services provided by them, itwould be a great boon for an organization to grow in the market and find its placein top list. Among the competitive and complex market scenario in India, it is difficult toanalyze the changing attitudes, likes, dislikes and satisfactory levels of customers. The field is such that only the enduring and most outstanding willsurvive without being choked. The attempt here is made to understand thecustomer satisfaction in paints sector.On the outset it self the problem was identified and defined with the help of convince sampling. The research carried out this survey keeping in mindthe need and importance of the proposed study. This has enabled the researcher to easily determine the scope and objectives of this study. Adescriptive approach was considered ideal for the study as it entailed theever-changing opinion of the customers
.
 
Customer Satisfaction
 
 Lorven college of science an management
 
2
1. Introduction:
1.1Introduction to Marketing Marketing
is defined by theAmerican Marketing Associationas the activity, setof institutions, and processes for creating, communicating, delivering, andexchanging offerings that have value for customers, clients, partners, and societyat large. The term developed from the original meaning which referred literally togoing to market, as in shopping, or going to a market to sell goods or services.Marketing practice tends to be seen as a creative industry, which includesadvertising,distributionandselling.It is also concerned with anticipating the customers' future needs and wants, which are often discovered through marketresearch. Seen from a systems point of view,sales process engineeringviewsmarketing as a set of processes that are interconnected and interdependent withother functions
]
, whose methods can be improved using a variety of relativelynew approaches.Marketing is influenced by many of thesocial sciences,particularlypsychology,  sociology,andeconomics.Anthropologyandneuroscienceare also small but growing influences. Market research underpins these activities. Throughadvertising,it is also related to many of thecreativearts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the timesand the culture.
 
Customer Satisfaction
 
 Lorven college of science an management
 
3
Branding
 A brand is a name, term, design, symbol, or other feature that distinguishesproducts and services from competitive offerings. A brand represents theconsumers' experience with an organization, product, or service. A brand is morethan a name, design or symbol. Brand reflects personality of the company whichis organizational culture. A brand has also been defined as an identifiable entity that makes a specificvalue based on promises made and kept either actively or passively.Branding means creating reference of certain products in mind.Co-brandinginvolves marketing activity involving two or more products.
Marketing communications
Marketing communications breaks down the strategies involved with marketingmessages into categories based on the goals of each message. There aredistinct stages in converting strangers to customers that govern thecommunication medium that should be used.
Advertising
 
Paid form of public presentation and expressive promotion of ideas
 
 Aimed at masses
 
Manufacturer may determine what goes into advertisement
 
Pervasive and impersonal medium

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