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Enviornment Analysis of a Small Business

Enviornment Analysis of a Small Business

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An essay for the 2011 Undergraduate Awards Competition by Stacey Hassan. Originally submitted for Strategic Management at University of Ulster, with lecturer Lloyd Hunter in the category of Business & Economics
An essay for the 2011 Undergraduate Awards Competition by Stacey Hassan. Originally submitted for Strategic Management at University of Ulster, with lecturer Lloyd Hunter in the category of Business & Economics

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Published by: Undergraduate Awards on Aug 29, 2012
Copyright:Attribution Non-commercial

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10/27/2013

 
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Section 1.........................................................................................................................3Overview of Blair’s....................................................................................................3Section 2.........................................................................................................................4Macro-Environment Analysis ..................................................................................4Political Changes....................................................................................................4Caravan Legislation in Northern Ireland................................................................4Lottery Fund Boost ................................................................................................5Refusal of Airport Runway Extensions..................................................................5The ‘Green Belt’.....................................................................................................5Economic Changes.................................................................................................7Inflation..................................................................................................................7Availability of Finance...........................................................................................8Increasing Gas Prices.............................................................................................8Social Changes.....................................................................................................10Aging Population..................................................................................................10Changing Family Structure..................................................................................11Changing Travel Patterns ....................................................................................11Technological Changes........................................................................................12Internet..................................................................................................................12(Office for National Statistics, Social Trends 40, 2010)......................................13 Natural Changes...................................................................................................14Climate Changes...................................................................................................14Section 4.......................................................................................................................15Micro-Environment Analysis...................................................................................15Threat of New Entrants........................................................................................15Buyer Power.........................................................................................................16Supplier Power.....................................................................................................17Substitute Availability..........................................................................................17Competitive Rivalry ............................................................................................18Section 4.......................................................................................................................19Strengths & Weaknesses of Blair’s..........................................................................19Strengths ..............................................................................................................19Weaknesses .........................................................................................................20Section 5.......................................................................................................................21Advice for Blair’s.....................................................................................................21Reference List...............................................................................................................24Bibliography ................................................................................................................28
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Section 1
Overview of Blair’s
Blair’s is a family run business situated in Northern Ireland, along theCauseway Coast. The business was formed in 1978 by Tom Blair whom over the past 32 years has developed two holiday parks within the Portrush area:Hilltop Holiday Park and Blair’s Caravan Park. These holiday parks offer consumers an opportunity to purchase or hire static caravans, pitches for touring caravans and they also provide camping facilities. In addition Blair’salso offers a range of services such as; caravan maintenance & repair,caravan insurance, gas supplies and on site eating amenities. Both parks alsohave a play area and toilet blocks with shower and laundry facilities. (Blair’sCaravans, Online).Blair’s operates within the travel & tourism industry offering accommodationand leisure to consumers. In addition to selling caravans, Blair’s have entereda service market through maintenance & repairs, and a commodity marketthrough gas supplies. Offering a commodity good and a service will have apositive impact upon sales. Blair’s main market is therefore consumersinterested in purchasing a caravan, with these additional offerings backing upand making the caravan purchase more appealing. (Armstrong et al, 2009).Customers within this industry come in the form of:
Local families with young children;
Regional & national consumers wanting a holiday in Northern Ireland;
Mature couples;
Newly married couples;
University students.Pg. 3

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