• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
 
Selling Your Print On Demand Book To Bookstores by Angela HoyDuring the past month, I've received dozens of emails from concerned authors whohave heard rumors that bookstores won't sell their print on demand (POD) books.While this may be true in some cases, it's certainly not the standard. And, theserumors shouldn't discourage you at all from self-publishing your book throughaffordable print on demand publishing.NOTHING NEWAs with POD, not being able to land a book in a bookstore is common in thetraditional publishing world, too. Not every book published gets shelf space inevery bookstore. If all traditionally published books got shelf space inbookstores, publishers wouldn't print those glossy catalogs for bookstores everyquarter, and they wouldn't have those large teams of salespeople pitching booktitles far and wide to bookstore owners.LOCAL BOOKSTORESWe do know of many Booklocker.com authors who are successfully placing their booksin local bookstores. And, they're not the only ones. Knowing how to pitch yourbook as a local "celebrity" does wonders for landing your book on local shelves.WHERE ARE YOUR CUSTOMERS?If you're doing your marketing online, your customers are going to go to thewebsite where you direct them to buy your book. They're not going to drive totheir bookstore if they can get your book from your POD publisher, your website,or Amazon. Your readers are going to buy your book where you tell them to buy yourbook.ARE YOU A CELEBRITY?Unless you have garnered national press, getting your book in every bookstore willin no way guarantee sales. And, when you do get that press, the article/radio talkshow/television show will tell people where to get your book if it's not availablenationwide.MY STORYMy book, co-authored with MJ Rose, How to Publish and Promote Online, sold very,VERY well at Amazon. We were down to a ranking of 300 one day (out of more than amillion books listed).On January 1st, my local Borders put three copies of our book on their shelf. Asof today, there are still three copies of our book on that shelf. Not one book hassold here, but thousands have sold on Amazon. Even though we garnered nationalpress, including Writers Digest, Publisher's Weekly, and more, the readers boughtthe book from where the press told them to buy it...at Amazon. And, this book isNOT A POD.ANOTHER SUCCESS STORYSusie Bright, the world-famous editor of the Herotica and The Best AmericanErotica series, just published her new book, How To Read/Write a Dirty Story,through us. Before the book was even available in print, it was featured inWired.com.Being a brilliant self-marketer is a huge plus in promoting a POD book online.From Susie's own book description:"I hope you'll enjoy the writing exercises I've included..." (Getting the readerinvolved in the book right away by offering something interactive and fun!)
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...