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Colan Sewell Partner Sales Marketing Business Development Resume

Colan Sewell Partner Sales Marketing Business Development Resume

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Published by Colan Sewell
Resume for Colan Sewell. Colan has 12 plus years in national account sales, marketing, and business development. He has consistently delivered strong results for Microsoft and it's channel partners.
Resume for Colan Sewell. Colan has 12 plus years in national account sales, marketing, and business development. He has consistently delivered strong results for Microsoft and it's channel partners.

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Categories:Types, Resumes & CVs
Published by: Colan Sewell on Aug 30, 2012
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08/30/2012

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Colan Sewell
8801 NE 176
th
St, Bothell WA, 98011 |
|
425-765-8608
|
 
RESULTS-DRIVEN SALES & MARKETINGPROFESSIONAL
Successfully Driving Explosive Sales for Fortune 500 Companies
MAJOR ACCOMPLISHMENTS
Successfully achieved
Gold Star Bonus Award
– 2007, 2010 and 2011, a highly selective awardgiven for exemplary accomplishments to Microsoft’s business success.
 
Received the award for #1 Windows 7 PC hardware launch integration in North America
Exceeded
$130M in revenue in FY12, 107%
to plan and outperformed the channel Y/Y in FY12,6% portfolio revenue growth vs. -5% direct channel decline.
Delivered the first ever official eBay retail distribution partnership with Microsoft and build theofficial Xbox brand store (stores.ebay.com/xbox)
Led the development and launch of North American commercial customer purchase incentivepromotions, driving $
148M in revenue and 4x Y/Y increase in site traffic
.
Developed strategy and managed execution of new business process and tool which drove
$350M in revenue, 50x ROI, 10x increase ROI Y/Y.
CORE COMPETENCIES
S
ALES
M
ANAGEMENTLEADERSHIP
& T
EAM
B
UILDING
S
 TRATEGIC
S
ALES
P
LANNING
M
ARKETING
S
 TRATEGY
B
USINESS
D
EVELOPMENT
S
 TRONG
P
RESENTATION
S
KILLS
I
NTEGRATED
M
ARKETING
L
EADERSHIP
D
EVELOPMENT
 P
ARTNER
 
RELATIONSHIPS
P
RODUCT
M
ANAGEMENT
C
ONTRACT
N
EGOTIATIONSE
-
COMMERCE
PROFESSIONAL EXPERIENCEMicrosoft Corporation
|
 
Redmond, Washington
Indirect Sales Channel Manager – XBOX 
 July 2011 to Present
Senior Retail Account Executive – West Region Strategic Accounts
May2010 to July 2011
West Region Sales Manager – Distribution and Indirect Channel Organization
March 2009 to May 2010
Regional Sales Manager – E&D Partner and Business Development 
 June 2007 to March 2009
President, Blacks at Microsoft 
February2006 to Feb 2008
Senior Marketing Manager – North America Sales Programs
March2005 to June 2007
Delivered 5 new channel partners and gained product placement in 1000 new doorfronts and online Sony, Kroger, HP.com , eBay, and RC Willey.
Leading a team of 4 sales associates focused on 30+ retail accounts for XBOXincluding:
Buy.com, RadioShack, Hastings, Military, Aarons, Rent-A-Center, HP,
andmore.
Successfully outperformed channel revenue growth for Microsoft hardware category inFY10 resulting in 13% Y/Y Amazon, 180% Y/Y NewEgg and 49% Y/Y Fred Meyer.
Led Microsoft’s retail relationship for PC hardware at
 Amazon.com, NewEgg.com,Costco Wholesale, Fred Meyer, Dell and Fry’s Electronics
 
Delivered "Best in Class" integrated marketing performance across etail specificaccounts by building solid partnerships with the BG, OEM, SMSP, & external strategicpartners.
Built account collaboration and partnership framework which was named best in classby OEM Vice President and Retail Sales Vice president .
Secured exclusive social networking partnership with Buy.com to integrate withHardware BG and PR social media initiative.
Identified, negotiated, and managed performance of 3rd party vendor relationshipagreements used in building end to end sales incentives offer business.
Led online retail cross category virtual team to drive online etail sales & marketingpartnership strategy.
Awarded “Best in Class” Zune HD launch plan by US category marketing team.
Increased Microsoft Entertainment and Devices revenue and brand exposure bydeveloping new strategic channel opportunities and new B2B end customer usescenarios in enterprise and education.
Built very strong relationships with Distribution Partner, Outside Sales Forces,presented to teams at regional meetings, conducted a regional sales summit, held joint planning sessions for incremental partner opportunities.
Built support and sponsorship from Canadian Executive Leadership Team to move thesubsidiary to a new business process and tool used in managing “to partner/customer”strategic sales business investments.
Developed and delivered corporate executive level sponsorships and resources forstrategic planning from Senior Executive Leadership, Division President & CVPs.
Led the “Blacks at Microsoft” employee diversity organization with over 1000+constituents to help Microsoft meet corporate diversity goals by developing programstargeted at attracting, retaining, and developing African American talent.
Corestaff Services
| Redmond, WA
Microsoft Corporation Sales Programs Specialist 
April 2004 to March 2005
Managed business operations for North America Sales Programs Team and led thelaunch of customer facing website and redemption infrastructure for commercialsoftware sales incentives.
RedChip Companies, L.L.C.
|
 
Spokane, WA
Director – Sales & Marketing
April 2002 to March 2003
Evaluated customer needs and led cross-functional teams in development and launch of 3new products, and re-launched flagship product “RedChip Review” -Forbes magazine“Best in Sector” award.
Washington State University
|
 
Pullman, WA
Business Development Coordinator 
August 2000to November 2001
Analyzed, developed, and implemented business strategies focused on increasingoperational efficiency and driving revenue growth for a non-profit entity charged withgenerating proceeds for the Student-Athlete Scholarship Fund at Washington StateUniversity, $4 million annually.
Increased programs performance by 15% developing a direct marketing campaign thatserved as a critical tool in the annual fund drive.
Improved operating expenses by 13% implementing a CRM database. 
EDUCATIONMBA-Strategic Planning –
Washington State University 
| 2000

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