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Table Of Contents

What is the Zeitgeist?
What is a Brand?
First Impressions Last
Groupthink
Trendsetters and Brand Evolution
First Things First
Brands are driven by the Message
Experiencing the Brand Relationship
Bottom Line Brands
Conclusion
About the Author
Connect Online
Brand Examples
References / Notes
Bring Brand Zeitgeist to you
P. 1
Brand Zeitgeist

Brand Zeitgeist

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Published by iUniverseBooks
“Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why ‘connecting’ is a whole lot more than today’s buzzword? This is the book for you.”
–Kelly Erickson, author of Maximum Customer Experience


Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist.

The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It’s what determines trends and buying behaviors.

Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover:

Methods to craft and hone messages
How to make the most out of first impressions
Ways to harness groupthink
The importance of logos and visual brand elements
How to use social media
How to measure the effectiveness of branding efforts
And much more!

If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.
“Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why ‘connecting’ is a whole lot more than today’s buzzword? This is the book for you.”
–Kelly Erickson, author of Maximum Customer Experience


Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist.

The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It’s what determines trends and buying behaviors.

Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover:

Methods to craft and hone messages
How to make the most out of first impressions
Ways to harness groupthink
The importance of logos and visual brand elements
How to use social media
How to measure the effectiveness of branding efforts
And much more!

If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.

More info:

Publish date: Feb 8, 2010
Added to Scribd: Aug 30, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9781450206808
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