www.edelman.com A Daniel J Edelman Company
Edelman Appoints Cathy Barry-Ipema as Senior Vice President in itsWashington, D.C. Health Practice
August 30, 2012, WASHINGTON, DC --
Edelman, the world’s largest public relations firm, announced
today that Cathy Barry-Ipema has joined its Washington, D.C., Health practice as a senior vice president.Barry-Ipema comes to Edelman after 19 years at The Joint Commission (formerly JCAHO), whichaccredits and certifies more than 19,000 health care organizations and programs in the United States.Barry-Ipema will report to Laura Gordon, general manager of
Health practice in Washington,D.C.
deep passion and understanding of the needs of health care organizations, with a special focuson the areas of quality and safety, will be of great value to our clients,
implementation of health reform in full swing, Cathy is joining us at the perfect time as we work withour clients to navigate the post-
reform frontier.”“I am thrilled to be joining Edelman’s Health practice.
Working with a group of practitioners who have
such a keen understanding of the challenges facing health care organizations today is exciting,”
. “After more than 30 ye
ars of working on the provider side, this is the perfect next step in
my professional journey.”
As The Joint Commission’s chief communications officer, Barry
-Ipema was responsible for mediarelations, publications, public relations campaigns, issues management, web-based communications,multi-
media projects and the speakers’ bureau. In addition, she developed and led all effortssurrounding The Joint Commission’s award
winning Speak Up™ patient
30 years of experience in the hospital and health system sector, Cathy brings extraordinarycredentials to help build business in that sector, as well as in other industries for which anunderstanding of the health-
system perspective is critical,” said Kym White,
global practice chair,Health.Prior to joining The Joint Commission, Barry-Ipema was director of public relations for Lutheran GeneralHealth System in Park Ridge, Il., and previously was director of public relations for Grant Hospital of Chicago. She has long been involved with the Public Relations Society of America and the Publicity Clubof Chicago, and hosted a statewide weekly cable show in Illinois,
At Issue Today,
for more than 10years, for which she interviewed legislators and opinion leaders on various legislative issues. She willcontinue to live in Chicago.