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Analyse a designed object, series of objects, space, system or project produced in the last 20 years. Your essay should draw on the work of at least one key critical thinker on everyday life.

Analyse a designed object, series of objects, space, system or project produced in the last 20 years. Your essay should draw on the work of at least one key critical thinker on everyday life.

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An essay for the 2012 Undergraduate Awards Competition by Dara Roisin Fallen Bailey. Originally submitted for Service Design and the everyday at None, with lecturer Lisa Godson in the category of Modern Cultural Studies
An essay for the 2012 Undergraduate Awards Competition by Dara Roisin Fallen Bailey. Originally submitted for Service Design and the everyday at None, with lecturer Lisa Godson in the category of Modern Cultural Studies

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Published by: Undergraduate Awards on Aug 30, 2012
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10/27/2013

 
1
 Analyseadesignedobject,seriesofobjects,space,systemorprojectproducedinthelast20years.Youressayshoulddrawontheworkofatleastonekeycriticalthinkeroneverydaylife.Pleaseincluderelevantillustrationsandabibliography.PleaseusetheHarvardsystemofreferencingforquotationsandotherreferences.
Thisessayispartofaninvestigationintoadesignedservice,i.e.dublinbikes.Thisessaytopicwillbesupportedbytheworkofakeycriticalthinker,inthetwentiethcentury,BenHighmore.ThedesignedobjectthatwillbediscussedisoneofthenewinnovationsinDublinCitylife.TheDublinBikeScheme,writtenasdublinbikes(notethespelling).WhatwillbeinvestigatedinthisessayishowhavedublinbikesaffectedDublinpeople’severydaylifeandfurtherinvestigatingtheoriesoneverydaylifeanditsmeaninginrelationtourbanDublinandthepeopleofurbanDublin.Iwillbediscussinghowdublinbikescanfallundertheheadingofeverydaylifeandwhyitthebikesknownspecificallyasdublinbikes,notingthelowercasespellingandfromthisIwillbetouchingondublinbikesasabrand.Iwillalsobeconsideringthepossibleimpactthelogoofdublinbikes(db)mayhaveonDublinCityiconically.Firstly,asanintroductiontodublinbikesasadesignedsystem,Iwillbrieflydescribehowitoperatesonaday-to-daybasisasawelldesignedsystem.Thereare42stationsdistributedthroughoutthecitycentretoenableeasyaccessandoptimaluse.Everystationhasaminimumof15standsinsituandanyonefromtheageof14yearsofagecanusethebikes.However,tousethebikesyoumusthaveacreditcardaccount.Byusingacreditcard,theDCChasrecordofwhoyouareandcanchargeyouupto150europerdayifthebikeisnotreturned–incentivenottostealthe
 
2bike.Thisisverystandardpractice.Forday-to-dayuse,thereisnochargeforuptoahalfhourandafterthethirtyminutesyouarechargedtwoeuro.Dublinbikesisseentodayasa“HeroinHiding”accordingtoGlobeForum2010,whichisakeynoteeventintheInnovationDublinFestival.Theeventrecognizeddublinbikes;alsoknowasdb,asadevelopinginitiativethataddressesenvironment,mobilityandqualityoflifeinDublinCity.However,whatconstitutesaservicegettingcategorizedundertheheadingeverydaylife?Isit,inregardtourbanlifeandexperienceinDublin,consideredeverydaywhenitbecomeslessinterestingormundane?Orisitratherwhenwe,aseverydayurbanizedpeople,aresoattunedtotherepetitiousthatwedon’tevenacknowledgetheordinary,andthereforeonceitbecomesordinaryitseverydaymaterial?Ibelievethatasanurbanisedpersonmyself,Iwoulddeemtheordinaryeverydaymaterial.
 
3IwasabletoretrievesomestatisticsfromMichaelSandsatDublinCityCouncilviaemail:Sincethelaunchofdublinbikes,whichwasonthe13
th
ofSeptember2009therehasbeenarecorded:
 
47,000totalsubscriptions(29,000LongTermand17,000ShortTerm)
 
1,250,000journeys
 
16minutesaveragejourneytime
 
95%journeysfree
 
5,861journeysonbusiestday(12thOctober,2010.)
 
12journeysperbikeperdayDuetothesestaggeringfigures,thereareplanstoexpandthescheme,whichwasagreedattheDecemberDublinCityCouncilmeeting.TheproposalsencompassthegradualexpansionoftheSchemeoverafive-yearperiod.Thiswouldprovideforupto5,000bikesatapproximately300stationsinanareaextendingfromDublinCityUniversityinthenorth,Clonskeaghinthesouth,InchicoreinthewesttotheDocklandsintheeast.TheproposedexpansionwouldbecompletedincrementallybuttheCityCouncilaimstoprioritiseHeustonStationandtheDocklandsareainitiallysoastolinkuponeofthemajortransportlinksinDublin.Followingwhichareviewwillbeconducted.Theexpansionoftheschemewillgotopublicprocurementin2011.
Ref:Sands,Michael,CommunicationsManager,CorporateServicesDept.DCC
Referencingbacktooneofmyfirstquestionsmentionedatthebeginningoftheessaywas,howhavedublinbikesaffectedthepeopleofDublinandtheireveryday

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