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Saving our Bacon: How Irish Media Communicated Public Health Risks during the Irish Pork Contamination Crisis 2008 and the Importance Given to this Coverage

Saving our Bacon: How Irish Media Communicated Public Health Risks during the Irish Pork Contamination Crisis 2008 and the Importance Given to this Coverage

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An essay for the 2012 Undergraduate Awards Competition by Sean O'Neill. Originally submitted for BA Journalism at None, with lecturer Janice Gaffey in the category of Social Studies
An essay for the 2012 Undergraduate Awards Competition by Sean O'Neill. Originally submitted for BA Journalism at None, with lecturer Janice Gaffey in the category of Social Studies

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Published by: Undergraduate Awards on Aug 30, 2012
Copyright:Attribution Non-commercial

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03/22/2014

 
Saving Our Bacon:
How Irish Media Communicated PublicHealth Risks during the Irish PorkContamination Crisis 2008 and theImportance Given to this Coverage
 
TABLE OF CONTENTS
TABLE OF CONTENTS...........................................................................................................................IILIST OF ACRONYMS..............................................................................................................................IIABSTRACT...............................................................................................................................................IIISECTION ONE............................................................................................................................................1
1.1. I
 NTRODUCTION
......................................................................................................................................11.2. M
ETHODS
.............................................................................................................................................41.3. L
ITERATURE
EVIEW
..........................................................................................................................11
SECTION TWO........................................................................................................................................18
1.4. R 
ESULTS
& D
ISCUSSION
.......................................................................................................................18
SECTION THREE....................................................................................................................................31
1.5. C
ONCLUSIONS
& R 
ECOMMENDATIONS
....................................................................................................31
LIST OF ACRONYMS
II
 
PCB
Polychlorinated biphenyl
MMR 
Measles Mumps and Rubella
EU
European Union
IQ
Intelligence Quotient
UK 
United Kingdom
H1N1
Hemoagglutinine-1 and Neuroaminidase-1
NGO
 Non Governmental Organisation
UCD
University College Dublin
FAO
Food and Agriculture Organization
WHO
World Health Organisation
UCC
University College Dublin
ABSTRACT
The aim of this dissertation was to research the coverage of the Irish pork contaminationcrisis of 2008, an incident resulting in the withdrawal of all Irish pork products fromsupermarkets nationally and internationally, within the main Irish print media at thetime. The research was conducted with a view to assessing the importance given to the
III

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