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marketing and strategic management module assignment no. 1 review and analysis of marketing stategy and strategic management and direction of balfour beatty limited.

marketing and strategic management module assignment no. 1 review and analysis of marketing stategy and strategic management and direction of balfour beatty limited.

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An essay for the 2012 Undergraduate Awards Competition by john moriarty. Originally submitted for BSc [Hons] Construction Management , with lecturer mrs. jackie gavaghan in the category of Engineering & Mechanical Sciences
An essay for the 2012 Undergraduate Awards Competition by john moriarty. Originally submitted for BSc [Hons] Construction Management , with lecturer mrs. jackie gavaghan in the category of Engineering & Mechanical Sciences

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Published by: Undergraduate Awards on Aug 30, 2012
Copyright:Attribution Non-commercial

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10/27/2013

 
 
Undergraduate Awards SubmissionBSc Honours in Construction Management
Marketing and Strategic Planning Assignment No. 1
 
2
Table of contentsChapter 1 -
Introduction/History of Organisation/Environment Analysis (pestel andcompetition) 4
Chapter 2 -
Segmentation, Targeting and Positioning 15
 Chapter 3 -
Products and Services, Customer Service 27
Chapter 4
 – 
 
Promotion 39
 Chapter 5 -
Pricing, Tendering and Procurement 45
 Chapter 6 -
S.W.O.T Analysis (Balfour Beatty) 48
 Chapter 7 -
Recommendations 51
 Bibliography
58
 References
59
Appendix 1 -
Balfour Beatty Code of Conduct (cover sheets)
 Appendix 2 -
Balfour Beatty Vision 2020 roadmap (cover)
 Appendix 3 -
Balfour Beatty corporate brochure (cover)
Appendix 4 -
Balfour Beatty corporate UK brochure (cover)
Appendix 5 -
Colonial First Global Asset Management (research paper)
Appendix 6
- Negative publicity
 
3
 you will either step forward into growth or you willstep back into safety
 
 Abraham Maslow
the aim of marketing is to know and understand thecustomer so well the product or service fits him and sells itself 
 Peter F. Drucker 

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