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GLAAD_2012_NRI

GLAAD_2012_NRI

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Published by: Sergio Nahuel Candido on Aug 30, 2012
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01/16/2013

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 A COMPREHENSIVE ANALYSIS OF TELEVISIONS LESBIAN,GAY, BISEXUAL, AND TRANSGENDER IMAGES.
 words and images matter
 
•TABLEOFCONTENTSTK
 
TABLE
OF
CONTENTS
NETWORK RESPONSIBILITY INDEX 
EXECUTIVESUMMARYABCCBSCWFOXNBCABCFAMILYFX
38101214161820
HBOHISTORYMTVSHOWTIMETBSTLCTNTUSAMORECABLENETWORKSBIOS
22242628313234363841
 
EXECUTIVE
SUMMARY
The GLAAD Network Responsibility Index (NRI) is an evaluation
ofthequantity
 
andqualityofimagesoflesbian,gay,bisexualandtransgen-der(LGBT)peopleontelevision.Itisintendedtoserveasaroadmaptowardincreasingfair,accurate,andinclusiveLGBTmediarepresentations.GLAADhasseentimeandagainhowimagesofmulti-dimensionalgayandtransgenderpeopleontelevisionhavethepowertochangepublicpercep-tions.ThePulseofEqualitySurvey,commissionedbyGLAADandconductedbyHarrisInteractive,conrmedagrowingtrendtowardgreateracceptanceamongtheAmericanpublic.Amongthe19%whoreportedthattheirfeelingstowardgayandlesbianpeoplehavebecomemorefavorableoverthepast5 years,34%cited“seeinggayorlesbiancharactersontelevision”asacontrib-utingfactor.InfactwhenVicePresidentJoeBidenendorsedmarriageequalitythisyear,hecitedtheNBCsitcom
Will & Grace
asoneofthefactorsthatledtoabetterunderstandingoftheLGBTcommunitybytheAmericanpublic.AsdiverseLGBTimagesinthemediabecomemoreprevalent,thegeneralpublicbecomesexposedtothetruthoftheLGBTcommunity:lesbian,gay,bisexualandtransgenderAmericansareparentsandteachers,lawenforce-mentandsoldiers,highschoolstudentsandlovingelderlycouples.ItisasimportantforLGBTAmericanstoseeourlivesreectedonscreenasitisforotherstobeexposedtotherichtapestryoftheLGBTcommunity.WealsoknowthatprogrammingtoLGBTviewersisgoodbusiness.AccordingtoananalysisbyWiteckCommunications,Inc.,thebuyingpowerofgaymenandlesbianswasprojectedat$790billionin2012.Andyet,thoughmanytelevisionexecutivesareawareofboththesocialandeconomicbenetsofincludingLGBTrepresentationsintheirprogramming,quiteafewnetworksstillhavealotofworktodobeforetheyaccuratelyportrayourcommunityandreecttheworldinwhichwelive.
Observations and Recommendations
Byandlarge,the2011-2012televisionseasonwaslargelystablewithlastyear,buttherewereafewstandoutpointsworthaddressing.Unfortunatelynonetworkreceivedascoreof“Excellent”inthisyear’sNRI,thoughShowtimecametheclosest.With46%oftheiroriginalprogrammingincludingsomekindoflesbian,gay,bisexual,andtransgenderimpressions,itwasthehighestamountGLAADtrackedonanynetworkthisyearandearnedthenetworka“Good”score.Transgenderrepresentationcontinuestobelackingonnearlyeverytelevisionnetwork,withtransgenderstoriesappearingonlysporadicallyonbroadcastorcableprogramming,oftenwithimagesthatdonotaccuratelyreectthetrans
DANCING WITH THE STARS
EXECUTIVESUMMARY|PG3

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