Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
IAB Social Media Metrics Definitions

IAB Social Media Metrics Definitions

Ratings: (0)|Views: 17|Likes:
Published by Wagner Tamanaha
Metricas de midias sociais do IAB (Internet Advertising Bureau). Maio de 2009. Disponivel em: http://www.iab.net/iab_products_and_industry_services/508676/801817/socialmetrics
Metricas de midias sociais do IAB (Internet Advertising Bureau). Maio de 2009. Disponivel em: http://www.iab.net/iab_products_and_industry_services/508676/801817/socialmetrics

More info:

Published by: Wagner Tamanaha on Aug 30, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/13/2014

pdf

text

original

 
 
Social Media Ad MetricsDefinitions
Released May 2009
 
Social Media Metrics Definitions
 
© 2009 Interactive Advertising Bureau - 1 -
These Definitions have been developed by the IAB User-Generated Content& Social Media Committee.About the IAB’s User-Generated Content & Social Media Committee:
 
The User-Generated Content & Social Media Committee of the IAB is comprised of over 150member companies
dedicated to helping develop and expand the user-generated contentspace as a viable advertising platform
. The committee works to educate marketers andagencies on the strength of user-generated content & social media as a marketing vehicle. Afull list of Committee member companies can be found at:http://www.iab.net/member_center/councils_committees_working_groups/committees/user_generated_content_social_media_committee
 
This document can be found on the IAB Web site at:
http://www.iab.net/ugc_metrics_definitions
 IAB Contact Information:
Ryan Walker Manager of Industry Services, IAB212-380-4731ryan@iab.net 
 
Social Media Metrics Definitions
 
© 2009 Interactive Advertising Bureau - 2 -
Table of Contents
 Introduction 3Category Overview 4
Social Media Sites 4Blogs 4Widgets & Social Apps 5
Reporting Metrics 6
General Social Media Metrics 6Blog Metrics Widget & App Metrics 10

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->