There are many factors which contribute to the initiation and development of eating disordersranging from psychological and biological factors to interpersonal and social factors. Firstly, psychological factors include experiencing extreme low self esteem, depression, anxiety,anger or loneliness whereby an individual feels inadequate and believes that controlling foodintake allows them to gain control over their life. Secondly, biological factors relate to brainfunction and family genetic factors suggesting that some individuals are born with a chemicalimbalance in their brain and/or gene combination which results in a strong likelihood of developing an eating disorder later in life (www.nationaleatingdisorders, accessed 13 October 2009). Thirdly, interpersonal factors relate strongly to relationships between sufferers andtheir family or friends suggesting that poor relationships and critical comments about eating,weight and shape from these sources are associated with causing eating disorders (Bryson etal. 2006). In relation to this, childhood eating conflicts and struggles around meals increasesthe risk of developing anorexia nervosa later in life whilst eating too much during childhoodincreases the likelihood of developing bulimia nervosa (Fernandez et al. 2007). Similarly, parental eating patterns and the family relationship have tendencies to cause eating disordersin children later in life if the food environment is incorrectly regulated by the parent(s)(Edmunds and Hill 1999). Lastly, social factors relate to the glorification of thinness, narrowdefinitions of beauty and the valuation of people on the basis of physical appearance rather than inner qualities and strengths (www.nationaleatingdisorders, accessed 13 October 2009).The purpose of this review is to examine one of the factors considered to contributesignificantly to the rise of eating disorders, that of the presentation of body images by thefashion industry and the media.For the purpose of this review, the fashion industry refers to any channel through whichclothing and accessories for men, women and children is advertised or sold. The fashionindustry benefits from direct and hidden advertising, the former referring to modellingattempts made by fashion designers on the catwalk and within fashion retail outlets and thelatter referring to fashion supplements in the press and clothing programmes on the television(Keynote, 2009b). Media are used to convey a message to an audience and discussion of media within this review refers to print (newspapers and magazines) electronic (televisionand internet) out of home (billboards and transit advertising) and direct mail (advertisementsmailed directly to consumers). Media expenditure amounted to £56.7 million in the year ending March 2009 (Mintel, 2009).