As stated previously Lush’s product is fresh handmade cosmetics made from entirely
natural and ethically sourced ingredients. Lush products are well reputed for being highquality and range from bath bombs, skincare products to shower gels.Lush products are charged at a premium price with the cheapest items being bath bubblebars which sell for around £3.00 while the more expensive skincare moisturisers can be asexpensive as £25.00 for a small sized pot. Lush can charge these prices as customers arewilling to pay slightly more to ensure that all of their products are high quality and havebeen responsibly manufactured.As mentioned before in Northern Ireland there is only one store located in Belfast somany sales here are conducted through the website or through the postal order form thatcan be requested. However Lush has stores all around the world with each of these sourcinglocal ingredients from which they make their unique products. Many of these countries haveLush stores located in high streets of large towns as well as in busy locations such as airportsguaranteed to have high foot-fall traffic.Unlike many other beauty product companies Lush has never invested in any formaladvertising in the UK or throughout the rest of the world. Lush relies on positive-word of mouth reviews from satisfied customers and features in the pages of several respected
women’s magazines. Lush uses email newsletters as well as the ‘Lush Times’ mock up
newspaper which is sent to existing custo
mers through the post. The ‘Lush Times’ advertises
the latest products as well as gives product reviews from other customers. This allows Lushto communicate their latest news including charity events, information on forth-comingproducts and when the products will hit stores. The paper also includes a list of all productsand an order form allowing customers unable to access the internet or get to stores to makepurchases. This paper can be considered a form of direct-mail however Lush produce it insuch a way to ensure most customers will not recognise it to be advertising encouragingthem to believe any message it contains.
Lush ensure that the ‘Lush Times’ is only delivered to customers who have already
purchased products from the internet, from stores or have signed up to receive it. This