several different subdivisions, each with their own school systems, churches andindeed media. However, with the coming of mass electronic media in the 70s and80s, Dutch society radically changed. They became individual consumers rather than part of a certain subdivision, and the country as a whole became increasinglysecularised. In the Netherlands, as well as the rest of Europe and other developedsocieties, as technology developed, churches and political parties became less and less powerful, and the electronic media became more influential, propagating mainlysecular and US values.Besides secularisation and Americanisation, another aspect of morality andvalues that has been affected globally is desensitisation. With the absence of strictcensorship, films and television programmes in the 70s, 80s and 90s becameincreasingly gruesome and explicit in their content. In the late 90s and 00s, theinternet, which is a much less censored medium, has desensitised people of thedeveloped world even further, primarily children. Nowadays, the contrast with even10 years ago, the availability of explicit media is phenomenal. The internet pornography industry is huge, and pornography, as well as horrific “shock sites” areeasily accessible by people of any age, and they are indeed accessed by many.Prudishness is becoming a thing of the past as homogenised, global, liberal moralityhas emerged.It is clear that the development and advancement of technology, in particular media distribution, information distribution and communications technology, havecontributed greatly to globalisation and the homogenisation of western cultures in thelast 30 years. It has changed the way we live our lives and perceive the world, in away that would simply not be possible without these technological advancements.With no signs of these advancements slowing down, what can be expected in the next20 years?Throughout this paper, the “western” or “developed” world has beenfrequently referred to. This implies, correctly, that this cultural homogenisation has predominantly occurred in first world countries (although there has been substantialimpact in many other areas also). What this means is that in the next 20 years, if technology becomes more common in countries where there is little, culturalhomogenisation could expand to many more global societies. However, it will not bea simple process. The culture of Islamic countries in the east is perhaps the greatest barrier to the expansion of global homogenisation. While business links with thewest, made possible with communications technology, have increased fluency inEnglish in Islamic countries, technology has not yet empowered the media and it hasnot yet catalysed the overthrowing of the regimes in these countries and changed thecore values of their people, which remain fundamentally opposed to westernsecularist views.China is also a barrier to the expansion of this Americanised, homogenised,global monoculture. With its economy and population growing at the rate that it is,and with its people emigrating in their thousands, it would not be unfounded tosuggest that Chinese culture might begin to be proliferated outside its borders, andthat Mandarin Chinese might become as widespread and important a language asEnglish. In terms of China adapting to the monoculture of the west, it is notconceivable in the near future to the fact that censorship is alive and well in China.With everything, including the internet, censored, it seems difficult to imagine theChinese adapting to an external culture due to technology.Despite these barriers to the expansion of homogenised culture, will itcontinue to grow due to the advancement of technology? It certainly seems likely.