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Look through your two eyes - Innovation and Internationalisation. A strategic marketing analysis of four international firms

Look through your two eyes - Innovation and Internationalisation. A strategic marketing analysis of four international firms

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The work submitted is a strategic marketing analysis of four international companies that foster innovative practices. This project aims to criticially analyse a fundamental flaw, innovative ideology or the implementation of profound business practices within the firm. The idea of the portfolio is to make suggestions or improvements to the firm supported by academic references and literature.
The work submitted is a strategic marketing analysis of four international companies that foster innovative practices. This project aims to criticially analyse a fundamental flaw, innovative ideology or the implementation of profound business practices within the firm. The idea of the portfolio is to make suggestions or improvements to the firm supported by academic references and literature.

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Published by: Undergraduate Awards on Sep 01, 2012
Copyright:Attribution Non-commercial

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10/27/2013

 
 Marketing Management Portfolio
 
 
ContentsPageCobra (Branding)................................................................................................1
Introduction – description of marketing activity...................................................2Strategic recommendations....................................................................................3Conclusion.............................................................................................................6References..............................................................................................................7Figure 1..................................................................................................................9Appendix A...........................................................................................................10
Google...................................................................................................................12
Introduction – description of marketing activity...................................................13Strategic recommendations....................................................................................14Conclusion..............................................................................................................17References..............................................................................................................18Figure 1...................................................................................................................20Appendix A............................................................................................................22
Revlon....................................................................................................................24
Introduction – description of marketing activity....................................................25Strategic recommendations.....................................................................................26Conclusion...............................................................................................................29References...............................................................................................................30Appendix A.............................................................................................................31
Wal Mart (Corporate Social Responsibililty)..................................................34
Introduction – description of marketing activity.....................................................35Strategic recommendations......................................................................................36Conclusion................................................................................................................40
 
References.................................................................................................................41Appendix A...............................................................................................................42

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