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Marketing Specialized design providing space for brand managers to display print ads, Unique shelf presence Increased appeal for producthelped companies highly in product differentiation Environmental friendly
Provided opportunities for perishable goods industry to enter super markets Different shapes and sizes of cartons
Savings in cost incurred due to Requires no cooling during reduced pilferage and wastage transportation, prevents of products wastage Distribution to wide markets due to reduced transportation cost
Hygienic packaging
Market opportunity for variety of food products, through retortable technology Long shelf life, positive for marketing the products Preserved freshness & smell increasing the products
Product
Tetra Classic (1952)
Utility/Purpose
Designed for liquid beverages, to add specialty in its packaging
Benefits
Unique shape appeal to customers High quality packaging solution
Range of volumes, Easy to store Lesser weight Convenience Attractive look Round corners - superior differentiation Opening & closing tap Protection of flavors and nutrients Visually appealing design Opportunity to reach distant markets Adds to brand value-premium image Longer shelf life Reduced wastage Lesser transportation cost Reduced environmental pollution
Designed for iced tea,juice,milk,wine,iced coffee & various on the go products Most suitable for UHT milk Carbonated drinks
Straws (2000)