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Mobile 2012

Mobile 2012

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Published by Zohar Urian

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Published by: Zohar Urian on Sep 03, 2012
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Mobil IQ
© L2 2012 L2ThikTak.com
Jnuy 11, 2012
SCOTT GALLOWA
NYU Strn
 
Mobil
CLInIC
Wlcom
 
SCOTT GALLOWAY 
 
 Founder,
L2
Digital Omios: Ky Isights Ito Today’sCoctd Cosum
 
MArK DOnOvAn
 
 SVP Mobile,
comSco, Ic.
Mobil is Dad, Log Li Mobil
AnDY WeISSMAn
 
 Partner,
Uio Squa vtus
Th Gam Chag o th Path to Puchas
 
JereMY ArnOn
 
 Strategic Partner Development,
Googl
Q&A Sssio
 
eolig Statgy fo Cati ecutio i Mobil
 
nUrI DJAvIT
 
 Partner & CEO,
Last eit
HTML5: Goig Wb s. Goig App
 
JASOn BAPTISTe
Cofounder & CEO,
OSwip
Lssos fom “Th Collctio”
 
MZ GOODMAn & SIMOne OLIver
 
nw Yok Tims
Inuencing Real Life Networks
 
TAnUJ PArIKH
 
 Business Development Manager,
GoupM
Isights fom Pstig 100
®
: Mobil IQ
 
MAUreen MULLen & COLIn GILBerT
 
 Research & Advisory,
L2
Q&A SssioWlcom
 
SCOTT GALLOWAY 
 Founder,
L2
Th Mobil Ladscap i euop
 
JereMY COPP
VP, Mobile, Europe,
comSco, Ic.
eolig Statgy fo Cati ecutio i Mobil
 
KenT vALenTIne
 Engagement Director,
Last eit
rtail … Fo Tasfomd
 
CHUCK GOLDMAn
Chief Strategy Ofcer,
Appia, Ic.
Cas Studis & Bst Pactics i Pstig Mobil
PATrICK SArKISSIAn
CEO & Founder,
Sakissia Maso
Q&A Sssio
 
Th Googl Mobil Platfom
rOBBIe DOUeK 
 Head of Mobile Sales & Operations,
Googl Fac
L2 Mobil rsach
MAUreen MULLen & COLIn GILBerT
 Research & Advisory,
L2
Hugo Boss: A Cas Study
MArKUS ALLer
Teamleader, Online Media,
Hugo BossJOACHIM BADer
 Managing Director,
CLAnMO GmbH
Q&A Sssio
nYCPais
January 19, 2012
 nYU St
January 24, 2012
 Palais Bogiat
Modul1:Modul1:Modul 2:Modul 2:
 
© L2 2012L2ThinkTank.com
3
Want to know more about your brand’s Mobile IQ?
Mobile IQ
I th fouth quat of 2010, mo smatphos
were shipped than PCs for the rst time.
1
 
By 2015, moreusers will access the Internet wirelessly via a mobile device thanfrom a wired Ethernet connection.
2
Over the next ve years,
m-commerce sales are set to quintuple.
3
On the year’s biggest
shopping day, Black Friday, online retail trafc from mobile
devices comprised 14.3 percent of page views, up from 5.6percent last year, and mobile sales ballooned to 9.8 percent ofonline sales, up from 3.2 percent last year.
4
Throughout the pastdecade, analysts have relentlessly predicted “The Year of Mobile.”
It now looks as if we are in the edgling innings of a
 mobile era
.
Gam Chag
Th itoductio of th iPad i Apil 2010 has scalat-d th mobil oppotuity.
Tablets register e-commerce
conversion rates of four to ve percent versus three percent on
traditional PCs.
5
The user demographics for the iPad and othertablets illuminate the opportunity for prestige brands: 20 percentof individuals with $1 million or more in investable assets owna tablet and spend 50 percent more time on the device thanon their smartphone.
6
 
APPal
Pstig bads ha b pudish with mobil.
The mobile strategy for most brands has been dominated byblind investments in iOS apps that lack utility and “stickiness.”Seven in 10 brands in the Index maintain at least one iOS app, butless than a third of all apps produced are commerce-enabled.Use of features such as notifications, geolocation, andlanguage specification is more limited. Less than a fifth of
brands have developed a distinct, iPad-specic experience.
M-Commc
W bli th gam will b wo o lost ia dlop-mt ad optimizatio of obust, dic-agosticmobil commc sits.
 Although two-thirds of brandscurrently maintain a mobile site (the majority launched withinthe past year), only 67 percent of these sites are commerce-enabled. Furthermore, use of such marketing tactics as mobile-optimized search marketing, cross-platform mobile promotion,and mobile display advertising is scant.
Mobil:
 End of the Beginning
 PC Magazine
,Fbruary 8, 2011.2. “IDC: Mobil Intrnt to Pass PCs by 2015,” Mark Hachman,
 PC Magazine
,Sptmbr 12, 2011.3. “Mobil Commrc Forcast: 2011 to 2016,”Sucharita Mulpuru,
 Forrester 
Search EngineWatch
, Nombr 28, 2011.5. “Tablts: Ultimat Buying Machins,” Dana Mattioli,
 Wall Street Journal 
,Sptmbr 28, 2011.6. “Why Millionairs Lo St Jobs (and th iPad),”Robrt Frank,
WSJ Blog: The Wealth Report 
,August 25, 2011.

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