Attaining Recognition for a New Company
TV18 and Time Warner joined hands to bring CNN-IBN, India’s first world-class English news channel,headed by one of the most credible faces of news journalism, Rajdeep Sardesai. Launched inDecember 2005, the channel’s aim was to emerge asone of the leading news channels in the Englishnews genre.
Position the channel as an Engine of NewJournalism; a journalist-driven channel based on thephilosophy of inclusive journalism and establishCNN-IBN as the leading news channel.
The PR programme was conceptualised to reach outto viewers across the country, through the varietyof credible and engaging programmes and newsstories on CNN-IBN.
Execution & Tactics
Leverage the channel’s programmes and the teamincluding:
–The Special Investigative Team (SIT) and itsImpact - Scoops –Exclusive Interviews featuring on CNN-IBN –Promoting Channel Properties like CNN-IBN Indianof the Year –Own the concept of citizen journalism –Profile leadership and build thought leadership
Special Investigative Team (SIT)
SIT has uncovered loopholes on various issues like BeggarsDon’t Scream. These stories have generated a positiveimpact, compelling decision-making authorities to take actionagainst those responsible. Press coverage of these covertinvestigations not only supported the channel’s credibilitybut also proved the channel’s dedication to the spirit of
Whatever it takes