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Services Marketing - An Overview

Services Marketing - An Overview

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Categories:Types, Research
Published by: Rahul Pratap Singh Kaurav on Sep 04, 2012
Copyright:Attribution Non-commercial

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09/04/2012

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S
ERVICES
M
ARKETING
:
AN
O
VERVIEW
 
R
AHUL
P
RATAP
S
INGH
K
AURAV
 
 
O
BJECTIVES
T
HROUGH
T
HE
S
ESSION
 
Why services?
What are services?
Five I‟s of services.
 
The Marketing Mix
 –
 
extended [7P‟s].
 
What is services marketing triangle?
 
W
HY
 
SERVICES
?
From the morning when we wakeup with the
message „Gud Mrning!‟
 
By the day - dry cleaning, entertainment,transportation, medical care, telecom, internet,electricity, personal care and consultancy etc. etc.
Till late night television show…
 
And the whole night security.
 
The most important it contributes54.9% in GDP

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