534144005

534144008

534144017

534144059

2555

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( )

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1.

2.

10

11

~~

13

13

13

14

15

17

18

10

20

26

28

29

31

32

~1~

-


" "

4
1.
2.

3.

4. (CAI) (Computer
presentation) Intranet Internet (Electronic mail: E-mail) WWW (World Wide
Web)

~2~

1.



2.

3.



4.




5.


6.


7.

~3~
8.






9.


10.

Wilbure Young

1. (Visual Materials) )

2. (Audio Materisls ) (Tape Recorder)

3. (Audio Visual Materials)
4. (Equipments)
5. (Activities )

(Form)Louis Shores

1. (Printed Materials)
2 ( Charts) (Graph) (Diagram)
3. (Projected Materials and Equipment)
4. (Transmission)

~4~

1. (Hardware)
2. (Software)
3. (Techinques or Methods)

1.
1.1
1.2
1.3
1.4
1.5
2.
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
2.10
2.11

~5~

1.

2.
3.
4.
5.
6.

7.
8.

~6~

~7~

~8~

-
: Online, on-line

~9~

(Internet)







3
5

~ 10 ~
3
1.
Contents
(Delivery System)





1)
2)
3)
4)
5)
6)


2.




1)
2)
3)

~ 11 ~
4)




3.





1)
2)
3)
4)

5
1.
1)
2)
3)

~ 12 ~
4)

2.
1)
2)
3)

3.
1)
2)

4.
1)
2) (Link)

5.
1)
2)
( )

~ 13 ~
(Online)

1.
2.
3.

4.
5.
6.

1.
2.
3.
4.
5.
6.

~ 14 ~

~ 15 ~

..

~ 16 ~





, ,
,


..

~ 17 ~

10




YouTube, Hi5,
Facebook, Twister, My Space etc.

""

~ 18 ~

(Information Technology: IT)

(
)

~ 19 ~





70%
( 49%)
The
Wave 3 Report Universal MaCann

ComScore ( www.comscore.com)

~ 20 ~
10

#10 Amazon.com

: 10
: 5
2011 : 15
Global reach: 5.778%
Global pageviews: 0.59674%
Sites linking in: 1,073,767

#9 QQ.com

: 9
Chinese rank: 2

2011 : 10
Global reach: 7.506%
Global pageviews: 0.6388%
Sites linking in: 429,006

~ 21 ~

#8 Twitter.com

: 8
: 9
2011 : 9
Global reach: 8.983%
Global pageviews: 0.4971%
Sites linking in: 5,746,990

#7 Live.com

: 7
: 10
2011 : 8
Global reach: 10.191%
Global pageviews: 0.6783%
Sites linking in: 151,134

~ 22 ~

#6 Wikipedia.org

: 6
: 6
2011 : 7
Global reach: 13.644%
Global pageviews: 0.5224%
Sites linking in: 1,934,190

#5 Baidu.com

: 5
Chinese rank: 1

2011 : 6
Global reach: 11.461%
Global pageviews: 1.8525%
Sites linking in: 310,140

~ 23 ~

#4 Yahoo.com

: 4
: 4
2011 : 4
Global reach: 21.533%
Global pageviews: 1.3239%
Sites linking in: 1,787,700

#3 YouTube.com

: 3
: 3
2011 : 3
Global reach: 32.698%
Global pageviews: 4.0823%
Sites linking in: 3,198,073

~ 24 ~

#2 Facebook.com

: 2
: 2
2011 : 2
Global reach: 45.094%
Global pageviews: 5.7886%
Sites linking in: 7,047,911

#1 Google.com

: 1
: 1
2011 : 1
Global reach: 48.318%
Global pageviews: 5.3069%
Sites linking in: 4,481,542

~ 25 ~



"" Identity

~ 26 ~

(Social Media) (Industrial Media)

1
0 - 1
static
hi5

Social Media ( ) Industrial Media ( )

- Social Media

-
3 5 7 9

-

1


-

SMS

~ 27 ~
-

~ 28 ~



(LAN) (online)
(server) (clients) (network)

~ 29 ~

Social ""
Media " "
Social Media
Social Media
(Publish) Wikipedia, Blogger , (Share) YouTube,
Flickr, Slide Share , (Discuss) MSN, Skype, Google Talk
Social Media
Social Network Facebook, LinkedIn, Google+
Social Network Social Media
Social Media Social Network
Social Media
1.


Social Media Social Media

2.



Tag
3. (Social Media Marketing)

~ 30 ~
4.Social media Social Media

4P
Social Media Hash tags
Check-ins
5.
?

~ 31 ~




Delivery System

~ 32 ~

http://www.marketingoops.com/news/online/most-popular-sites-2012-alexa/
http://t-rex-28.exteen.com/
http://sirikan2rabuetham.blogspot.com/
http://krunirun3254.wordpress.com/2011/11/21/%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B9%82%E0%B8%A
2%E0%B8%8A%E0%B8%99%E0%B9%8C%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B9%82%E0%B8%97%
E0%B8%A9%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%AA%E0%B8%B7%E0%B9%88%E0%B8%AD%E
0%B8%AD/
http://sayan201.blogspot.com/
http://guru.google.co.th/guru/thread?tid=10de01299f4bd3df
http://kanok-orn.blogspot.com/2007/09/blog-post_11.html
http://uto.moph.go.th/hcc/media1.html
http://www.chaoprayanews.com/2011/08/17/%E0%B8%9A%E0%B8%97%E0%B8%9A%E0%B8%B2%E0%B8%97%
E0%B8%AA%E0%B8%B7%E0%B9%88%E0%B8%AD%E0%B8%AD%E0%B8%AD%E0%B8%99%E0%B9%84%E
0%B8%A5%E0%B8%99%E0%B9%8C/
http://pieapp.blogspot.com/2011/11/blog-post_4976.html