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Consumer Learning

Consumer Learning

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Published by Prashant Chaturvedi

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Published by: Prashant Chaturvedi on Sep 04, 2012
Copyright:Attribution Non-commercial

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02/20/2014

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CONSUMER
LEARNING
 
PRESENTED TO:PROF. HEMANI INDULKARPRESENTED BY:PRESHANT CHATURVEDI (66)VISHNU MR (87)MANISH YADAV (60)SHIVAM KAPOOR (77)
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Learning
The process by which individuals acquire the purchase andconsumption knowledge and experience that they apply tofuture related behavior
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Elements of Learning Theories
Motivation
 –
Unfilled needs lead to motivation
Cues 
 –
Stimuli that direct motives
Response 
 –
Consumer reaction to a drive or cue
Reinforcement 
 –
increases the likelihood that a response willoccur in the future as a result of a cue
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