Technique is credited to
who led a researchproject at Stanford University inthe 1960s and 1970s.
used to understandStrengths, Weaknesses,Opportunities, & Threatsinvolved in a project / business.Used as
and using data andinformation gained from
of internal andexternal environment.Technique that enables a group /individual to move from everydayproblems / traditional strategiesto a
What is SWOT Analysis?